A sizeable portion of the waste are crops that go directly from field to dump, which brings up a tangled mess of issues like farm subsidies, trade and, oddly enough, what happens to ugly apples. The USDA believes one driving force in the waste has been the stream of images of perfect fruit/veggies dating back to the earliest days of color advertising that has left Americans squeamish of perfectly healthy potatoes or squash that don’t mature in the ideal shape/color. Most grocery distributors don’t even bring ugly fruit to market. Other than lightening up some on how we select produce, there isn’t much an average American can do to tackle the big picture of industrial produce
A sizeable portion of the waste are crops that go directly from field to dump, which brings up a tangled mess of issues like farm subsidies, trade and, oddly enough, what happens to ugly apples. The USDA believes one driving force in the waste has been the stream of images of perfect fruit/veggies dating back to the earliest days of color advertising that has left Americans squeamish of perfectly healthy potatoes or squash that don’t mature in the ideal shape/color. Most grocery distributors don’t even bring ugly fruit to market. Other than lightening up some on how we select produce, there isn’t much an average American can do to tackle the big picture of industrial produce