Question 1:
The window of opportunity to capture the attention of a consumer and sustain it long enough to send the “intended” message via social media online is a great challenge most marketers face today. It is how marketers use stimuli or a combination of stimuli to differentiate themselves and stand out from the competition.
The stimuli marketers use to help cut through noise and convey their message comprises of touch, sight, taste, smell and hearing. It is a combination of the following that lend to a perceived value of a product.
Perceived value can either help or hurt sales regardless of quality depending on if the product value meets, exceeds or falls below consumer expectations upon consumption.
Listed below are the five sensory …show more content…
For example, Delta airlines noticed when playing upbeat music upon passengers boarding, boarding time decreased. Further, how someone hears what is being said can contribute to perceived value. If a person sounds deceptive based on their tone of voice it is likely that their perceived value of whatever it is they are trying to sell will decrease. However if a person sounds genuine and sincere we are more likely to perceive what they are telling us is true and therefore more inclined to buy whatever it is they are selling. (Solomon, 2013, p. 41-42). Provided all of the information listed above, we will now consider seven ways in which a marketer can cut through noise via social media using only sound and sight as a means of capturing consumers attention.
The Marketing Rule of 7 states that 80 % of the time it takes 7 exposures i.e. connections from marketer to consumer prior to the consumer making a definitive decision on whether or not they will buy. This is predominately due three factors; noise, they don’t need you yet or they don’t know, like or trust you, and why should they? (Stenberg,
The window of opportunity to capture the attention of a consumer and sustain it long enough to send the “intended” message via social media online is a great challenge most marketers face today. It is how marketers use stimuli or a combination of stimuli to differentiate themselves and stand out from the competition.
The stimuli marketers use to help cut through noise and convey their message comprises of touch, sight, taste, smell and hearing. It is a combination of the following that lend to a perceived value of a product.
Perceived value can either help or hurt sales regardless of quality depending on if the product value meets, exceeds or falls below consumer expectations upon consumption.
Listed below are the five sensory …show more content…
For example, Delta airlines noticed when playing upbeat music upon passengers boarding, boarding time decreased. Further, how someone hears what is being said can contribute to perceived value. If a person sounds deceptive based on their tone of voice it is likely that their perceived value of whatever it is they are trying to sell will decrease. However if a person sounds genuine and sincere we are more likely to perceive what they are telling us is true and therefore more inclined to buy whatever it is they are selling. (Solomon, 2013, p. 41-42). Provided all of the information listed above, we will now consider seven ways in which a marketer can cut through noise via social media using only sound and sight as a means of capturing consumers attention.
The Marketing Rule of 7 states that 80 % of the time it takes 7 exposures i.e. connections from marketer to consumer prior to the consumer making a definitive decision on whether or not they will buy. This is predominately due three factors; noise, they don’t need you yet or they don’t know, like or trust you, and why should they? (Stenberg,