SWOT Analysis
Strengths
In regards to the strengths of a service, it is important to look at what a business does to add value. Value can be affected by the actual product or service, the supply chain, the customer relationship, the security, and any facets of business that go into providing a service to a consumer. Some of the biggest strengths that the #Student9s program possess are convenience and cost. The ease of being able to just post something with a hash-tag has taken the millennial generation by storm. The ability to connect with a subculture of baseball fans, especially the college aged baseball fans, and getting tickets for a college-based budget has never been easier. The low price of the tickets is a major advantage because tickets …show more content…
As said by the executive vice president, “handheld technology is really changing the in-park fan experience.” “This new system not only enhances reception inside Fenway Park, it also helps us meet both the current demands of our fans from a mobile technology standpoint and sets us up with the proper infrastructure to meet their future needs.” This allows people to more easily use social media platforms while at Red Sox games, the more use, pictures, videos and other content while at the baseball games will increase the interest of other millennials in the target market for this campaign. With the implication of this mobility Red Sox fans are asked to tweet out or Instagram a photo of themselves at the game for a chance to win prizes or just simply be on the jumbotron. It enhances the experience and it markets the Red Sox brand with the hopes of enticing more fans to attend the games. This is a clear goal of the organization, as said by Red Sox Director of Information Technology Steve Conley, "engaging with our fans using multiple platforms during the second half of the 2011 season is a major focus and interacting with them via social media while they're at the ballpark is a critical piece of that effort (Brown, …show more content…
The visual analysis below shows that 16% of the followers on Twitter are between the ages of 18 and 24. Based on the 877 thousand followers of @RedSox, 16% would mean about 140,320 of the followers are college age students.
Based on Studyboston.com, there are about 250,000 college kids in Boston; this means that the Red Sox already have a majority following them on Twitter. The Boston Red Sox are also the 2nd most followed baseball team on twitter (shown below), which means they are 1.155 times more influential than the average Twitter account (How The Boston Red Sox Win Fans & Influence Friends On Twitter,
Strengths
In regards to the strengths of a service, it is important to look at what a business does to add value. Value can be affected by the actual product or service, the supply chain, the customer relationship, the security, and any facets of business that go into providing a service to a consumer. Some of the biggest strengths that the #Student9s program possess are convenience and cost. The ease of being able to just post something with a hash-tag has taken the millennial generation by storm. The ability to connect with a subculture of baseball fans, especially the college aged baseball fans, and getting tickets for a college-based budget has never been easier. The low price of the tickets is a major advantage because tickets …show more content…
As said by the executive vice president, “handheld technology is really changing the in-park fan experience.” “This new system not only enhances reception inside Fenway Park, it also helps us meet both the current demands of our fans from a mobile technology standpoint and sets us up with the proper infrastructure to meet their future needs.” This allows people to more easily use social media platforms while at Red Sox games, the more use, pictures, videos and other content while at the baseball games will increase the interest of other millennials in the target market for this campaign. With the implication of this mobility Red Sox fans are asked to tweet out or Instagram a photo of themselves at the game for a chance to win prizes or just simply be on the jumbotron. It enhances the experience and it markets the Red Sox brand with the hopes of enticing more fans to attend the games. This is a clear goal of the organization, as said by Red Sox Director of Information Technology Steve Conley, "engaging with our fans using multiple platforms during the second half of the 2011 season is a major focus and interacting with them via social media while they're at the ballpark is a critical piece of that effort (Brown, …show more content…
The visual analysis below shows that 16% of the followers on Twitter are between the ages of 18 and 24. Based on the 877 thousand followers of @RedSox, 16% would mean about 140,320 of the followers are college age students.
Based on Studyboston.com, there are about 250,000 college kids in Boston; this means that the Red Sox already have a majority following them on Twitter. The Boston Red Sox are also the 2nd most followed baseball team on twitter (shown below), which means they are 1.155 times more influential than the average Twitter account (How The Boston Red Sox Win Fans & Influence Friends On Twitter,