What Is Federal Express's Success?

Strategies seek to cohesively integrate an organization’s chief goals, policies, and action plans into one. If strategies are precisely formulated, they assist in organizing and allocating resources into a unique and viable level based on their relative internal strengths and weaknesses, future environmental changes, and competitors’ moves, globally. It is thus important for managers to formulate effective strategies that differentiate their firms from competitors to ensure they meet customer needs. Federal Express is one such company that has continuously formulated strategies to improve its market share and its competitive position globally. Federal Express has created strategies which enable clients to receive their goods and components within their timeframe and matched such expectations through innovative activities, replication of its model and activities by competitors in countries it operates. The firm’s strategic competitiveness has been based on speedy and reliable delivery system to create value to clients on an overnight basis. Moreover, Federal Express has over time created value by having customers to realize that they are short of major production process …show more content…
However, competitors, such as UPS are cheaper, Federal Express still hold the lead in competitiveness due to the supply chain the company has been able to establish particularly in its FedEx brand. FedEx has been able to deliver with speed, innovation, and technology. Moreover, the brand identity which differentiates it has been designed in orange and orange colors thus creating a brand line that clients can associate with. Through differentiation the company would be able to create a greater customer base and loyalty on its brands. Moreover, the firm will be able to charge premium prices for differentiated services as compared to competitors and clients would find value for their