Father and Son Pizzeria has been around Guttenberg, New Jersey for years. Father and Son Pizzeria is a local hot stop were customers stop by for a piece of their pizza. Recently, Mr. Carlos Vega came to purchasing the local hot spot. Mr. Vega soon came to make great improvements. Although, with improvements came setbacks, and Mr. Vega was faced with issues on whether to expand. Recommendations will be made after analyzing the advantages and disadvantages of the three options given for expansion, whether it is moving to a new location or moving forward marketing his Jersey Italian gravy brand.
Recently, Father and Son Pizzeria has been placed to face a life changing decision for their business. Mr. Vega has come up with three different options …show more content…
A larger site, more tables, meaning the pizzeria can acquire a liquor license, increase their revenues twice as much. In addition, Father and Son Pizzeria can rebrand into its own imagine by selling more pizza gravy within without much risk. Before relocated, Mr. Vega should expand his analysis of potential sites beyond the central district of Guttenberg. Per Sharon K. Ward an economic consultant, there are five main reasons for relocating a business. Father and Son Pizzeria present three of the five reasons. The desire to reach new markets, the need to upgrade their facilities, and desire to increase cash flow. (Henricks, 2005) While screening potential sites Mr. Vega should consider criteria like facilities, feasibility, community and site, and incentives. When determining a facility, the planning involves determining what kind of space is need for both the short and long-term goals. Feasibility which Mr. Vega needs to take greatly into consideration because it assesses the different operation costs and other factors. In addition, the community should be compatible with their long-term goal. They need to target local communities with a demand for pizzerias. By considering these criteria Father and Son Pizzeria can expand beyond the central
Recently, Father and Son Pizzeria has been placed to face a life changing decision for their business. Mr. Vega has come up with three different options …show more content…
A larger site, more tables, meaning the pizzeria can acquire a liquor license, increase their revenues twice as much. In addition, Father and Son Pizzeria can rebrand into its own imagine by selling more pizza gravy within without much risk. Before relocated, Mr. Vega should expand his analysis of potential sites beyond the central district of Guttenberg. Per Sharon K. Ward an economic consultant, there are five main reasons for relocating a business. Father and Son Pizzeria present three of the five reasons. The desire to reach new markets, the need to upgrade their facilities, and desire to increase cash flow. (Henricks, 2005) While screening potential sites Mr. Vega should consider criteria like facilities, feasibility, community and site, and incentives. When determining a facility, the planning involves determining what kind of space is need for both the short and long-term goals. Feasibility which Mr. Vega needs to take greatly into consideration because it assesses the different operation costs and other factors. In addition, the community should be compatible with their long-term goal. They need to target local communities with a demand for pizzerias. By considering these criteria Father and Son Pizzeria can expand beyond the central