In the 2001 nonfiction book Fast Food Nation, Eric Schlosser unmasks the reality behind fast food industries by pointing out some of the consequences such as the change it has caused to several cities, deathly illnesses, and the gap between the rich and the poor; his purpose is to convince people to make the right decisions on their own (276). In chapter nine, Schlosser illustrates how some of the deadly diseases such as E. coli 0157:H7, foodborne pathogens, microbes, and Salmonella are spread primarily from a percentage of fecal material that is found within meat (197). He explains how this has been caused by company inspectors that were allowing the shipment of beef contaminated with fecal material, metal shavings, and hair (207). He then
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He explains this in an ironic way by first mentioning that in a study, “78.6 percent of the ground beef contained microbes that are spread primarily by fecal material” due to poor health regulations (197). Here, he grabs the reader’s attention by simply saying that there is fecal material within the meat we eat every day. Then, he ironically says that he can now understand why people get very ill and can eventually end up dead. He then blurts out, “There is shit in the meat” (197). By adding pathos here, Schlosser’s tone tries to talk some sense into people of what they are actually eating and giving their children. Schlosser writes intentionally disgusting diction into a six word sentence to simply prove his point. He could have given a whole speech or use more appropriate diction; however, his strategy would have not been that effective. This helps him achieve his purpose because he utilizes this like a wakeup call for people who have become obsessed with meat. Whoever discovers that there is fecal material within meat is going to think twice before eating it; therefore, Schlosser uses this to his advantage to make people feel disgusted towards meat. By doing this, Schlosser gains the enough authority to criticize parents when it comes to feeding their children and can eventually suggest them to feed them vegetables or healthier
He explains this in an ironic way by first mentioning that in a study, “78.6 percent of the ground beef contained microbes that are spread primarily by fecal material” due to poor health regulations (197). Here, he grabs the reader’s attention by simply saying that there is fecal material within the meat we eat every day. Then, he ironically says that he can now understand why people get very ill and can eventually end up dead. He then blurts out, “There is shit in the meat” (197). By adding pathos here, Schlosser’s tone tries to talk some sense into people of what they are actually eating and giving their children. Schlosser writes intentionally disgusting diction into a six word sentence to simply prove his point. He could have given a whole speech or use more appropriate diction; however, his strategy would have not been that effective. This helps him achieve his purpose because he utilizes this like a wakeup call for people who have become obsessed with meat. Whoever discovers that there is fecal material within meat is going to think twice before eating it; therefore, Schlosser uses this to his advantage to make people feel disgusted towards meat. By doing this, Schlosser gains the enough authority to criticize parents when it comes to feeding their children and can eventually suggest them to feed them vegetables or healthier