Fast Food Joints Case Study

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Graph 1 [Gender wise preference of fast food joints (Male)]
The analysis of this graph highlights the preferred fast food joints for males. This classification has been done with linked (graph-6.1) on the basis of the respective age group. The age group varies from 18 to 39. The preferences/choices have been made from a given set of fast food joints namely, Subway, McDonalds, KFC, Eat some and Burger King. These are few of the leading fast food joints of the country. According to the graph, the choices of the fast food joints reduce by the increasing age group varies from 18-22. The preference for the same reduces as the age group of 23 and above is working people. They are not usually pressed for time to visit these fast food joints frequently
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This classification has been done on the basis of the respective age group. The age group varies from the age group 18 to 39. The preferences/choices have been made from a given set of fast food joints namely, Subway, McDonalds, KFC, Eatsome and Burger King. These are a few leading fast food joints of the country. According to the graph, the maximum number of females of the preferred age group is bended towards choosing McDonalds as their preference among the given set of choices of the fast food joints. Females of the age group of 18-22 are college students and they are pressed for time for choosing the fast food joints. The higher age groups have 0 preferences for fast food joints as females in particular do not have time to visit these fast food joints as compared to other customers of these fast food joints. This graph also highlights that the customers are more likely to choose McDonalds as their preferred fast food joint since McDonalds fulfils all the expectations of females like the exciting offers of happy meals and breakfast offers. Women in particular prefer fast food keeping in mind the health factor. McDonalds not only fulfils all of these expectations but also offers a variety of food items to attract more of …show more content…
This graph suggests the preference of the fast food joints in terms of all the parameters specified in the project report. In terms of the parameter selection, females are more bended towards the health and hygiene aspect of the parameters in the project report. The graph also shows that McDonalds has the highest preference by the customers compared to all the other fast food joints. Females are more biased towards the health aspect of the fast food joints and after health, they are concerned about the various payment options offered by these fast food joints to their customers. McDonalds makes sure that the food is healthy enough for the customers. The oil that they use for the products is low-cholesterol which in turn increases the rate of the health and hygiene aspect of the fast food offered. The low-cholesterol oil makes the fast food healthier which reduces the chances of heart diseases. This in turn attracts maximum of the customers. McDonalds being a family joint for the customers, women in particular would always focus on the health aspect first for the family. This is one of the prime reasons for women to choose McDonalds as their preferred fast food joint. Apart from McDonalds, Subway also aces in the health and hygiene aspect of the parameters specified. The main idea of Subway is to offer a food item which has

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