When I enter a Forever 21, I am overwhelmed with the amount of clothing. The endless varieties of styles, colors, and jewelry to choose with rock bottom prices. I spend hours in the store making sure I haven’t surpassed anything. As I finish up my rounds, I find my arms full of treasures I discovered along the way. It’s always a nerve-racking experience, knowing I have all of these cute things, but only a limited amount of money in my pocket. Looking down at the price tags, I was convinced I will need to return a few things. As I return home, I am always surprised with how far my dollar can stretch at Forever 21. This made me question how can this be possible? Under what circumstances can a huge store, like Forever 21, afford …show more content…
“Fast Fashion: Tale of Two Markets” by Aaron M. Cohen, was one of the first articles to arise from the many results. This article gave me a brief understanding on the impact of fast fashion in America compared to other countries. In the article, Japan was used as a specific example to reveal how their demand has increased for domestically made products and higher priced products that last longer. Japan targets older consumers who are looking for higher quality rather than the latest fashion trends. On the other hand, American fashion industries target younger consumers who are more interested in keeping up with the latest fashion trends. Americans are looking for foreign made products with the idea of superior quality allows the latest fashion trends to be affordable. This article also stated that the fast fashion industry uses the quick-response method. This method allows companies to produce cheap designer knockoffs, made by low wage factory workers, that go out of style very quickly. This brief article gave me more insight on the impact of fast fashion in America. I am reassured that “Fast Fashion: Tale of Two Markets” by Aaron M. Cohen is a valid source that portrays the thoughts Americans have on consumerism. This article, spurred my interest in factory conditions, these workers are subjected …show more content…
On the Google search engine, I glimpsed through the results on how fast fashion affects the quality of clothing and the quality of the environment. I came across an article, “In Trendy World of Fast Fashion, Styles aren’t Made to Last” by Jim Zarroli. This article listed two important main points which were ‘selling an ocean of clothing,’ and ‘landfill fashion.’ These industries are producing and selling millions of cheap and trendy garments each year. This cheap, trendy clothing, causes many stores willing to distribute this array of clothing. Consumers are expecting fast fashion corporations to keep up with their demands for innovative and trendy clothing styles. Manufactures are looking for the cheapest option to make these garments, meaning low paid factory workers along with cheap materials. The clothing produced from these industries usually doesn’t last after a few washes. Once consumers are no longer pleased with these fast fashion garments, they will often be thrown away. This article gave me a different perspective on how wasteful this industry really is. Whether that’s wasting money on fashion that won’t last too long, or a waste of our environmental resources. Fast fashion has many negative aspects of factory workers, the environment, and our wallets. Reading about these negatives, my curiosity grew about other negative effects this industry may