Our world today is full of information, and a plethora of this information comes from advertising. Everywhere you look you see billboards, ads on the internet, and even advertisements on menus at restaurants that are trying to get you to buy a certain product. In these advertisements, there is a bunch of ways they try to persuade you that their product is so much better than the other products that are similar to it. Sometimes, advertisers try to sway away from the true facts and provide you with politically incorrect ones. These tactics are known as Logical fallacies. Logical fallacies, errors in reasoning that make an argument invalid, are used to try and fool people. Logical fallacies is split into three categories of emotional, ethical, and logical. Advertisers need to stop using logical fallacies and stick to facts and statements that are true. In the advertising world, emotional logical fallacies are very common and easily spotted.
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Overly sentimental appeals use emotions to sway their audience without any actual evidence presented. Overly sentimental appeals are used majorly by companies trying to sell their “magnificent” products. A great example of Overly sentimental appeals is an ad by Pedigree. The ad shows a picture of a man then a picture of the man with a dog and says “A dog makes your life happier. Adopt”.(1…). The company Pedigree is using loneliness and a love for pets to persuade people to adopt a dog, which distracts people that Pedigree wants to sell dog food using customer emotions. Their goal by this ad is to convince you to adopt a dog, then buy their dog food so they can make money. Pedigree employees do not really care if you are lonely or not happy, they just want you to buy their product. Another Logical fallacy that is commonly used in advertisements is ethical
Overly sentimental appeals use emotions to sway their audience without any actual evidence presented. Overly sentimental appeals are used majorly by companies trying to sell their “magnificent” products. A great example of Overly sentimental appeals is an ad by Pedigree. The ad shows a picture of a man then a picture of the man with a dog and says “A dog makes your life happier. Adopt”.(1…). The company Pedigree is using loneliness and a love for pets to persuade people to adopt a dog, which distracts people that Pedigree wants to sell dog food using customer emotions. Their goal by this ad is to convince you to adopt a dog, then buy their dog food so they can make money. Pedigree employees do not really care if you are lonely or not happy, they just want you to buy their product. Another Logical fallacy that is commonly used in advertisements is ethical