The hot dog and a drink combo on Costco’s food court menu has remained $1.50 since 1985, when it was introduced. Among retailers Costco has some of the lowest mark-up value on its items-an average of only 15% compared to other supermarkets that mark up nearly 30%. Its low prices may lead some to think that their products are not as high quality as other stores, but that is not the case. Costco is able to sell high end products at a discount price by doing business in the “grey market”—something they are often scrutinized for. In 2010 Costco was sued by Swatch Group for this practice. Swatch Group alleged that Costco bought watches from a third party retailer and sold them for under market value, which in turn hurt their profits. Similar cases have happened with Crocs, and Calvin Klein. In 1996 Calvin Klein sued Costco for selling counterfeit CK merchandise. In 2008 Crocs spoke out against Costco for selling their shoes after it was found that Costco never bought shoes directly from Crocs. Still, Costco is one of the most-liked companies among other companies, as it is a huge customer for …show more content…
Walking into the giant roll-up doors of Costco, you immediately notice the wide selection of items in the store. The first thing you see are some seventy-inch flat screen televisions, keep walking and you may find some Levi Strauss jeans, and the next thing you know you’re in a giant walk-in freezer. There aren’t too many places where you can buy a flat screen television, pizza, and fill up your gas tank all in one trip. In essence, Costco is the ultimate “one-stop shop.” For some people, Costco is the only place they shop at. I actually know someone who does this, they go to Costco for lunch at least once a week, go grocery shopping, and buy their clothes from Costco. They also are heavily invested in Costco shares so every time they shop there, along with an executive membership, so they also get a portion of what they spent