Abstract Power is, “the ability to influence someone else.” (Nelson & Quick 2015, p. 396) Lawrence (Larry) Ellison has taken this concept of power, and used it to turn Oracle into one of the largest, and most powerful, providers of computer software, hardware, and services. Ellison has used his power and influence to change the tech industry. Through his use of acquisitions, Ellison has taken Oracle from a meager start up enterprise computing company, into a tech giant.
Oracle’s Larry Ellison: A Profile of Power, Influence, and Dominance Oracle was founded as Software Development Laboratories, Inc. in 1977 by Ellison, Robert Miner and Edward Oates. The company name was changed to Relational Software, Inc. in 1979 and later in 1982 to Oracle, …show more content…
The negative face of power, personal power can be defined as, “power used for personal gain.” (Nelson & Quick 2015, p. 400) Ellison has used his powerful position within Oracle to create personal gain. Ellison has become a “celebrity CEO,” and has used this personal power as a celebrity to attempt to tarnish the reputation of people, Leo Apotheker, and companies, HP, to create personal gain for his company, Oracle, and by extension himself. Ellison has also used this personal power by acquiring and taking over rival companies. Ellison’s personal goal has been to create the, “number one software company in the world,” and in attempt to do so has spent “40 billion to buy up 75 Hardware and software companies.” (Nelson & Quick 2015, p. …show more content…
According to Nelson & Quick one of the criteria that must be met to determine ethical powerful behavior is, “does the behavior respect the rights of all parties.” (2015, p. 400) Ellison has used his coercive power to launch unfounded accusations against HP CEO Leo Apotheker. Ellison accused Apotheker of, “overseeing intellectual property theft in his previous job at software maker SAP AG.” (Nelson & Quick 2015, p. 428) Ellison made this accusation without any proof to back up his claims. This accusation would violate an individual’s right to due process and hence would be considered an unethical use of power. Ellison uses pressure as an influence tactic. He has used this tactic as part of his lateral influence. He has used pressure in an attempt to intimidate and threaten HP with his accusations about HP’s new products and its new CEO. He has also used the pressure tactic during his acquisition ventures. While attempting to acquire one company, Ellison used his pressure tactics it an attempt to undercut the company’s prices in an attempt to force the company to sell to him. This tactic has helped Ellison create influence within the tech
Oracle’s Larry Ellison: A Profile of Power, Influence, and Dominance Oracle was founded as Software Development Laboratories, Inc. in 1977 by Ellison, Robert Miner and Edward Oates. The company name was changed to Relational Software, Inc. in 1979 and later in 1982 to Oracle, …show more content…
The negative face of power, personal power can be defined as, “power used for personal gain.” (Nelson & Quick 2015, p. 400) Ellison has used his powerful position within Oracle to create personal gain. Ellison has become a “celebrity CEO,” and has used this personal power as a celebrity to attempt to tarnish the reputation of people, Leo Apotheker, and companies, HP, to create personal gain for his company, Oracle, and by extension himself. Ellison has also used this personal power by acquiring and taking over rival companies. Ellison’s personal goal has been to create the, “number one software company in the world,” and in attempt to do so has spent “40 billion to buy up 75 Hardware and software companies.” (Nelson & Quick 2015, p. …show more content…
According to Nelson & Quick one of the criteria that must be met to determine ethical powerful behavior is, “does the behavior respect the rights of all parties.” (2015, p. 400) Ellison has used his coercive power to launch unfounded accusations against HP CEO Leo Apotheker. Ellison accused Apotheker of, “overseeing intellectual property theft in his previous job at software maker SAP AG.” (Nelson & Quick 2015, p. 428) Ellison made this accusation without any proof to back up his claims. This accusation would violate an individual’s right to due process and hence would be considered an unethical use of power. Ellison uses pressure as an influence tactic. He has used this tactic as part of his lateral influence. He has used pressure in an attempt to intimidate and threaten HP with his accusations about HP’s new products and its new CEO. He has also used the pressure tactic during his acquisition ventures. While attempting to acquire one company, Ellison used his pressure tactics it an attempt to undercut the company’s prices in an attempt to force the company to sell to him. This tactic has helped Ellison create influence within the tech