The Extreme Craft Brew Case Study Beer is the most common alcoholic beverage which with cheap price enjoys a large consumer base belonging to different demographic groups. However, now the brewery industry is experimenting with beer to create a new product with higher percentage of alcohol and distinct taste. Accordingly, the consumer dynamics are also beginning to change. The issue of increased alcohol content in beers is often seen as a legal one instead of an ethical issue. It must be noted that this issue of high alcohol beverage is as much ethical as it is legal. Consumption of Beer is far greater than other forms of alcoholic drinks such as wines. The average beer contains up to 5% alcohol by volume, but some companies have taken it to new extremes by raising the alcoholic
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When some beer manufactures experiment with newer types of beers that are not only highly alcoholic but are also very expensive, then it does not serve many purposes. If the taste of the beer is viable then it will only cater to an exclusive group of beer consumers who drink beer for its taste and quality, not for its inebriation quality. If the Boston Beer Company sells its new beer product at an expensive price of 150 USD then it will only attract selective customers. In my opinion, this is a socially responsible action by the Boston Beer Company, because increasing the price will ensure that only adults with adequate purchase means and ability to hold their drink consume this beer. However, such a high price for beer may not get the desired publicity. High price when used as a tool to attract the consumers will probably backfire because many people will be repelled by the idea of a beer which costs them as much as 150 dollars, when on the other hand, they can easily buy another beer for a cost of 20 dollars and still get more or less the same
When some beer manufactures experiment with newer types of beers that are not only highly alcoholic but are also very expensive, then it does not serve many purposes. If the taste of the beer is viable then it will only cater to an exclusive group of beer consumers who drink beer for its taste and quality, not for its inebriation quality. If the Boston Beer Company sells its new beer product at an expensive price of 150 USD then it will only attract selective customers. In my opinion, this is a socially responsible action by the Boston Beer Company, because increasing the price will ensure that only adults with adequate purchase means and ability to hold their drink consume this beer. However, such a high price for beer may not get the desired publicity. High price when used as a tool to attract the consumers will probably backfire because many people will be repelled by the idea of a beer which costs them as much as 150 dollars, when on the other hand, they can easily buy another beer for a cost of 20 dollars and still get more or less the same