The three branches of behavior analysis include: 1) Behaviorism 2) Experimental Analysis of Behavior 3) Applied Behavior Analysis (Cooper, Heron & Heward, 2007).
Behaviorism is defined as “the philosophy of a science behavior” (Cooper, Heron & Heward, 2007, p.3).
Psychology, which started in Europe, 1879, is the root of behaviorism. Before John Broadus Watson, the father of the psychological school of Behaviorism, there was Freudian. Freudian ideas on unconscious mind were being accepted and practiced by many psychologists around Europe and the United States. Watson’s views on behaviorism were influenced by the idea of Unconditioned Stimulus …show more content…
In comparison to Watson and Pavlov, Skinner’s idea of behaviorism is different; hence, the term “radical.” Skinner’s idea of radical behaviorism addresses the voluntary behavior. When addressing voluntary behavior, there is a thorough analysis of behavior. The big question was “how do ‘organisms’ engage in voluntary responses?” Voluntary responses were anything from nonverbal to verbal communication. Skinner wanted to understand variable and behavior in its context (the environment). He chooses the environment as a variable because it is where we, us organisms, operate (communicate, react and/ or respond) every day and because the environment also operates on our behavior. Thus, his idea further explains the idea of what happens after we behave/ engage in the behavior. Our experiences of what happens after we behave/ engage in the behavior can greatly affect the way we behave, such as a bad reaction can cause us to think twice about repeating the behavior, also known as a consequence (a reinforcement or punishment). Therefore, experimental analysis of behavior is an idea that Skinner created to study operate conditioning, also known as voluntary behavior. (Cooper, Heron & Heward,