Potential problems that Target faces in continuing its focus on store brands are competition and its financial struggles. Walmart continues to be a threat to Target’s sales. Discount retail is very competitive and Walmart can also begin focusing more on its store brands. If this happens, Target’s competition will be even fiercer. Target’s sales decreased while Walmart’s increased. While its store brands are growing and profitable, Target’s financial struggles may be a problem for their future growth and development.
