CHAPTER 1
Executive Summary Cheese is indeed one of the top foods that all people love and they use it to bring out the flavor and complement to a certain food. It is also part of many food establishments in the world. Yummiety Cheese’s proposed product is what we call a cheese revolution because the business defines themselves as one of the few who uses cheese as not just a side dish but instead, the main product. They also did a survey inside the campus of the Pontifical and Royal University of Santo Tomas regarding this, and because of the result, they found out that there are also a lot of cheese lovers in there and the students are also willing to try the proposed business. Basically, the objective of the business is to give the consumers …show more content…
Vision: The vision of the business, Yummiety Cheese is to be the top of mind of the customers when thinking of something that is related to cheese after 8 years.
CHAPTER
Market Potential
Market Synopsis
The business owners conducted a market survey for the pre-feasibility of Yummiety Cheese, they decided to target University of Santo Tomas for the survey and see if there is a market share that the place can offer. The group members went to different building of faculties and colleges to gather data about the offered product. They have gathered 137 respondents, not just by personal survey but also via online.
Market Research and Market Survey
YEAR PTM USERS TRIERS PR FREQUENCY PRICE PS
2017 26629 0.95 0.60 0.01 1.67 x 52 300 3954310.636
2018 26654 0.95 0.60 0.0125 1.67 x 52 300 4947528.807
2019 26642 0.95 0.60 0.0150 1.67 x 52 300 …show more content…
Users are computed through the survey conducted inside UST, you can further see the date on the Chapter 2 of this pre-feasibility. The percentage is computed through dividing 548 (Yes) to 572 (total respondents). We assumed that 0.60 will only try our product because in the survey we conducted, most students buy from Dapitan, where we are planning to establish our business, while other respondents are buying their snacks at Padre Noval and Carpark. While in Penetration rate, we only assumed that because we are just starting up a business, and we compete with long established businesses, it is hard to penetrate the market. We also assumed that every year there is a .0025 increase because the business are positioning in its place and may know its operations and market well. The frequency is solved through the data gathered in the survey wherein the number of respondents times the number of times they buy in either a week, month, year, quarterly, etc. times 52 weeks, 12 months and 1/3 months. Those values are added and divided to 52 weeks and divided to the number of respondents who said yes (548). In price, we mark-up 70% from our cost to seek profit and cover also the costs incurred. Those values are multiplied to get the potential
Executive Summary Cheese is indeed one of the top foods that all people love and they use it to bring out the flavor and complement to a certain food. It is also part of many food establishments in the world. Yummiety Cheese’s proposed product is what we call a cheese revolution because the business defines themselves as one of the few who uses cheese as not just a side dish but instead, the main product. They also did a survey inside the campus of the Pontifical and Royal University of Santo Tomas regarding this, and because of the result, they found out that there are also a lot of cheese lovers in there and the students are also willing to try the proposed business. Basically, the objective of the business is to give the consumers …show more content…
Vision: The vision of the business, Yummiety Cheese is to be the top of mind of the customers when thinking of something that is related to cheese after 8 years.
CHAPTER
Market Potential
Market Synopsis
The business owners conducted a market survey for the pre-feasibility of Yummiety Cheese, they decided to target University of Santo Tomas for the survey and see if there is a market share that the place can offer. The group members went to different building of faculties and colleges to gather data about the offered product. They have gathered 137 respondents, not just by personal survey but also via online.
Market Research and Market Survey
YEAR PTM USERS TRIERS PR FREQUENCY PRICE PS
2017 26629 0.95 0.60 0.01 1.67 x 52 300 3954310.636
2018 26654 0.95 0.60 0.0125 1.67 x 52 300 4947528.807
2019 26642 0.95 0.60 0.0150 1.67 x 52 300 …show more content…
Users are computed through the survey conducted inside UST, you can further see the date on the Chapter 2 of this pre-feasibility. The percentage is computed through dividing 548 (Yes) to 572 (total respondents). We assumed that 0.60 will only try our product because in the survey we conducted, most students buy from Dapitan, where we are planning to establish our business, while other respondents are buying their snacks at Padre Noval and Carpark. While in Penetration rate, we only assumed that because we are just starting up a business, and we compete with long established businesses, it is hard to penetrate the market. We also assumed that every year there is a .0025 increase because the business are positioning in its place and may know its operations and market well. The frequency is solved through the data gathered in the survey wherein the number of respondents times the number of times they buy in either a week, month, year, quarterly, etc. times 52 weeks, 12 months and 1/3 months. Those values are added and divided to 52 weeks and divided to the number of respondents who said yes (548). In price, we mark-up 70% from our cost to seek profit and cover also the costs incurred. Those values are multiplied to get the potential