This assignment provides a code of ethics and a general explanation of those that a marketing researcher should follow when conducting and delivering marketing research. The code of ethics I have established is suitable for the industry I currently work in, which is the alcohol beverage industry. I chose this format, so it will give a framework to building the code of ethics, and allow me to be more specific in explanations. Generally, many principles covered are recognized and included in code of ethics across multiple industries, as market researchers all face similar ethical issues. Establishing a strong moral code of ethics and enforcing them at all times is extremely important in this business, as in many others. Through the code
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It is also important, as I created my code of ethics, to remember that while an act may be legal it may be unethical or if an action is illegal it could still be borderline ethical, so I have done my best to include those gray areas, to ensure we are conducting business as ethical as possible. In this sense, lawyers are there to tell you what you can do, and ethics are there to guide you to what you should do. These principles serve as a procedure for standard of behavior as an employee and company, conduct research, analyze the data collected, report results and resolve ethical dilemmas, complex problems and issues. The code of ethics created serves as a standard for conduct that are apt to the company’s objectives, goals, and desired outcome. As any code of conduct, this is a road map to help the employees align their actions or activities and to establish the public 's trust of the discipline with the …show more content…
Regulators are exercising their enforcement powers with greater force than ever before. There is ever greater importance attached to the ethical and social responsibility of companies than in the past. The financial crisis we have faced in the past has only heightened this attention and the potential for acts of non-compliance in the tough economic climate. Every company’s ambition should be to be the most admired which can only be achieved if we they do not allow the business or reputation to be put in jeopardy, which the code of conducts is used to mitigate issues and create that
It is also important, as I created my code of ethics, to remember that while an act may be legal it may be unethical or if an action is illegal it could still be borderline ethical, so I have done my best to include those gray areas, to ensure we are conducting business as ethical as possible. In this sense, lawyers are there to tell you what you can do, and ethics are there to guide you to what you should do. These principles serve as a procedure for standard of behavior as an employee and company, conduct research, analyze the data collected, report results and resolve ethical dilemmas, complex problems and issues. The code of ethics created serves as a standard for conduct that are apt to the company’s objectives, goals, and desired outcome. As any code of conduct, this is a road map to help the employees align their actions or activities and to establish the public 's trust of the discipline with the …show more content…
Regulators are exercising their enforcement powers with greater force than ever before. There is ever greater importance attached to the ethical and social responsibility of companies than in the past. The financial crisis we have faced in the past has only heightened this attention and the potential for acts of non-compliance in the tough economic climate. Every company’s ambition should be to be the most admired which can only be achieved if we they do not allow the business or reputation to be put in jeopardy, which the code of conducts is used to mitigate issues and create that