Advertisements have long been a part of marketing since newspapers became the way news got around. They have become a core part of any news, show, and talk show. Every part of an advertisement can have a certain appeal to getting the reader to pay attention. A prime example is the advertisement below where the advertiser used pathos to show that giving a kid a cigar is as much as a common occurrence as eating a piece of meat. Which leads to an increased risk of cancer for kids in an effort to fear parents into being vegan.
By using pathos, the advertisement uses parent’s feelings towards their child to bring concern over what they could be eating and doing. The advertiser depicts a child smoking to grab the attention of people walking by, which
By using pathos, the advertisement uses parent’s feelings towards their child to bring concern over what they could be eating and doing. The advertiser depicts a child smoking to grab the attention of people walking by, which