Example Of Ethos Pathos Logos

Decent Essays
There are three type of appeals that ad reflects, in which one of them is logos. Logos means logic, and my ad is best example of logical appeal. It not only contains social message of ‘not to drink and drive’, but it also tells about how one individual’s decision can affect other lives. My ad has perfect setting, and elaborating on that crash displayed in ad shows lack of intelligence, whereas visually it shows the prefect setting of destruction and cause made by driving in alcoholic state, and if that’s not enough it also has titles which speaks for the purpose represented.
Second appeal reflected through advertisement is pathos, which is also known as emotional appeal. This ad has maximum of pathos appeal, it creates a vision for people

Related Documents

  • Decent Essays

    Ethos Pathos Logos

    • 344 Words
    • 2 Pages

    There are a variety of speakers in this short film. There is the individual asking the questions to try to seek common ground and there are a collection of two individuals who have worked or currently work in law enforcement: Christopher who is an active officer and David who is a retired officer. There are also three ex-felons who have served time in prison: Ping (thirteen years for robbery), Chan (nine years for being involved in many violent acts), and Timothy (three years for handling drugs). Each person gives their stances on why they feel they have been treated unjustly. The purpose of this video is to show how each person needs to address this situation.…

    • 344 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Reading Question 8, Investigating “Logos, Ethos, Pathos” According to Writing Today, Aristotle, a philosopher, and rhetorician, arguments use three kinds of “proof”. Aristotle named these, “Logos”, “Ethos”, and “Pathos”, the Greek terms still used today. First, let us look at “logos”, simply logic and reasoning. Using “logos” in our writing, we establish a connection to the reader by appealing to their sense of logic or reasoning.…

    • 213 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    In the book, Crazy: A Father’s Search through America’s Mental Health Madness, by Pete Earley, the author tells two stories. One of which is of his son who was diagnosed with bipolar disorder and the second describing the investigations inside Miami County Jail. Throughout his book, he effectively uses Aristotle’s triad with the principles of ethos, pathos, and logos to show how corrupted our mental health system is from his own personal experiences. Earley establishes ethos in the beginning of the book when he mentions his son having trouble receiving treatment due to the poor quality care.…

    • 801 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Over the past four weeks we have examined spoken discourse through speeches, and analyzed advertisements. Howbeit, it 's time to dig into written discourse; essays are a form of written discourse. How so? An essay allows the writer to use logic in order to express their thoughts, show the writer 's understanding. To a greater extent it 's a great way for the writer to argue their point by providing sufficient evidence by using Aristotle 's three rhetorical appeals logos, pathos, ethos.…

    • 1900 Words
    • 8 Pages
    Great Essays
  • Decent Essays

    Ethos, pathos, and logos work together extremely well to create excellent writing. Ethos gives the reader a good reason to read a piece of writing. If something doesn’t have ethos there is nearly no point in reading the piece of writing because it has no credibility. Pathos makes the reader feel the message of the piece of writing. It gives the reader something to feel and connect with.…

    • 119 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Advertisements have been the driving force for companies to get people to buy the product that the company is selling. For example, the “Share a Coke” Coca-Cola commercial has been one of the most successful commercials that the Coca-Cola company has made. The commercial is success because the commercial uses appeals to persuade the audience to buy their Coca-Cola sodas. Appeals have certain aspects such as credibility or proof of a certain subject, the use of logic, or emotions according to the essay, “Advertising’s Fifteen Basic Appeals” by Jib Fowles. Furthermore, the “Share a Coke” Coca-Cola commercial has been successful due to appeals from “Advertising’s Fifteen Basic Appeals” by Jib Fowles; examples of the appeals include pathos and the need of affiliation are what the Coca-Cola commercial “Share a Coke” influenced the audience into buying the Coca-Cola sodas.…

    • 1014 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Ethos/Pathos/Logos Analysis: Maus Throughout the graphic novel Maus by Art Spiegelman, a plethora of the rhetorical appeals, ethos, pathos, and logos, are demonstrated. Ethos is established via things like credibility of the speaker; Pathos is displayed through things like appealing to the audience’s emotions, hopes, fears, or prejudices; Logos is shown through things like clear, rational ideas, facts and citations. All of those ways to show the rhetorical appeals can be found in Maus. While examining the illustrations and dialogue of Maus, one can analyze and cite many exhibitions of ethos, pathos, and logos.…

    • 851 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Pathos In Advertising

    • 1158 Words
    • 5 Pages

    Then we have Logos the appeal to logic, means to convince an audience by use of logic or reason. People who use logos speak of only fact and statistics to get its appeal from the audience for example infomercials they would explain why the product would best the competitions. And lastly Pathos the emotional appeal, means to persuade an audience by appealing to their emotions. There are a few example pathos adverts for example the commercial to stop animal cruelty back in 2006. I believe that’s why ads are…

    • 1158 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Introduction President Barack Obama effectively convinces his audience that increasing minimum wage is a matter that the American people have the power to make this change come to pass. He utilizes the appeals of ethos, pathos and logos to motivate the audience to take action in their community. In this literature review I want to highlight a few subcategories that help understand how President Obama was successful in convincing the American population to flex their democratic muscle to ensure that the issue of raising the minimum wage is heard. I plan on doing this by following Aristotle’s persuasive appeals: ethos, pathos and logos.…

    • 1818 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    McDonald 's commercial implements rhetorical devices such as pathos, logos, and ethos to persuade its audience to view its company as a playful, supporting place to work in hopes to promote people to join the company. The first way in which the commercial employs pathos in order to persuade its audience is its innovative use of anime/animation. The more creative an advertisement is the higher emotional impact gain (Heiser). The creative aspect that makes…

    • 720 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    We feel guilt, and that we need to do something in response or at least sympathize with what the advertisement has to show. As soon as that text fades off the screen, we are led to some clips of dogs and cats that are frowning and displaying sad vibes. At this point in the advertisement, we understand where the general message of the advertisement is headed. From start to finish, the people behind the advertisement are effectively utilizing and capitalizing on the element of pathos. This advertisement continues to channel our feelings consistently as it repeats the process of text followed by small clips of dogs and cats.…

    • 527 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The commercials in society today are used persuasively by connecting to the audience’s sense of pathos. The connect to the audience’s emotions work to a certain extent, but sometimes fail to get the message of the actual produce across. For example, in the morethanmedication.ca the connection to the audience’s sense of emotion. However, by the end of the commercial the audience is unclear what exactly the message is. The exact reason seen by most commercials can be easily mislead today.…

    • 342 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Advertisements play an ever expanding role in society and our lives. Year after year their power over our lives grows as the new methods to appeal to an increasing audience. The methods that are changing in their effectiveness are the ways the company or author is the appeals to Ethos, Pathos, and Logos. A person can easily be persuaded into buying a product or promoting a company when the appeal is made correctly. An impactful appeal Ethos can turn around a person’s perspective completely.…

    • 1305 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Almost everyone knows the dangers of drinking and driving, and thousands of people died due to car crash every single day. One of the main leading causes of injuries and deaths is drunk while driving. Many people do not really care about the fact that drunk driving is very dangerous and may cause a serious fatality to death. However, a very well-known and luxurious car brand, BMW, creates an advertisement about “Don’t Drink and Drive” in 2009. This picture came out on google.com when I searched about “Drink and Drive” advertisement.…

    • 799 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Diction In Advertising

    • 510 Words
    • 3 Pages

    There are many different ways that advertisements appeal to their audience. Advertisers use a combination of techniques, images, and diction to draw in their audience and achieve a certain feeling. When words and colorful images combine, advertisements can be very appealing to all ages. Ads draw on the viewers emotion in order to catch their attention. In these two advertisements about hand sanitizer, the creators used two distinct techniques to appeal to the audience.…

    • 510 Words
    • 3 Pages
    Improved Essays