Everlast: Rhetorical Analysis Of An Ad

This one particular advertisement about Everlast, a boxing company that has served some of the all-time greatest boxers to ever fight, shows what it means to be the bigger person. It easily stood out from the rest and got my attention because it had something to do with what I love which is boxing. While watching this advertisement I was able to identify the techniques that they used to persuade me to buy their products and to my surprise it was very effective. Having the will to be able to put aside your most treasured ability, and instead show your greatness and give up what is being taken from you is a powerful characteristic. A commercial that is only a minute and 30 seconds long carries a powerful message that they want their audience to be inspired and recognize what it takes to be the best person you can be. …show more content…
In this Everlast commercial, they first set the stage by a specific scenario of a young boy, maybe no older than 15, who, judging on the way the environment looks, is living in an impoverished country. He begins with wrapping his hands in the same hand wraps he uses day in and day out before he starts his daily training. The boy made it known that boxing was his passion by training with his younger brother who watched him, for months to work hard and earn not only awards, but boxing matches and money as well. His little brother very much looks up to him by showing his support on the sidelines from practice to actual matches. This young man follows and watches his every move which makes us the audience feel strongly ethical towards the older kid because he is being a good role model and teaching his younger brother the greatness of being the better