Rachel Buenaflor
Avetisyan
English 115 F 11AM
20 September 2016
USA and French Advertisements Everyone who watches television has one thing in common: half their time watching shows is spent on watching advertisements. Advertisements are everywhere. They’re in television, magazines, newspapers, radio stations, on the side of buses, and up on billboards. Although thousands, even millions of dollars are put into advertisements, these last for weeks and bring attention to the brand, service, or product. That is why advertisements are investments. Every little detail in the ad is strategically placed to appeal to the population. Various parts of the world have different approaches when attempting to attract consumers. Some places such as the United States use pathos and ethos more often than using logos. Other countries such as France use cultural and literary references as well as a play on words. In the United States advertisement is regulated by certain laws to prevent untruthful claims. This, although, does not stop advertisers from manipulating phrases to make the product, service, or brand sound better than …show more content…
This is also called indirect advertising. This technique “[makes] the product a secondary element [generating] a strong communication link to the point of being almost subliminal” (Global Business Languages 2). The emotion is later linked to the product therefore suggesting the use of the item will make the consumer feel a certain way. For example, the French ad for a Chanel perfume is a love storyline that is comprised of several appealing visuals to keep the audience hooked. The Chanel perfume is not mentioned and is in two short shots that are barely noticeable. The advertisement connects desires and dreams to the perfume basically suggesting that if that is the life they wish to have; the Chanel perfume is what they
Avetisyan
English 115 F 11AM
20 September 2016
USA and French Advertisements Everyone who watches television has one thing in common: half their time watching shows is spent on watching advertisements. Advertisements are everywhere. They’re in television, magazines, newspapers, radio stations, on the side of buses, and up on billboards. Although thousands, even millions of dollars are put into advertisements, these last for weeks and bring attention to the brand, service, or product. That is why advertisements are investments. Every little detail in the ad is strategically placed to appeal to the population. Various parts of the world have different approaches when attempting to attract consumers. Some places such as the United States use pathos and ethos more often than using logos. Other countries such as France use cultural and literary references as well as a play on words. In the United States advertisement is regulated by certain laws to prevent untruthful claims. This, although, does not stop advertisers from manipulating phrases to make the product, service, or brand sound better than …show more content…
This is also called indirect advertising. This technique “[makes] the product a secondary element [generating] a strong communication link to the point of being almost subliminal” (Global Business Languages 2). The emotion is later linked to the product therefore suggesting the use of the item will make the consumer feel a certain way. For example, the French ad for a Chanel perfume is a love storyline that is comprised of several appealing visuals to keep the audience hooked. The Chanel perfume is not mentioned and is in two short shots that are barely noticeable. The advertisement connects desires and dreams to the perfume basically suggesting that if that is the life they wish to have; the Chanel perfume is what they