Anthropologist’s ongoing determination towards fieldwork enhances their way of learning another culture while obtaining the native’s point of view. This term coined by Malinowski mirrors an emic perspective like the article. The context of going native for users and designers shown in the article eliminates boundaries progressively. To situate oneself in the ways of ethnographic research, one must carefully observe those you are studying. As stated in the article ethnography is conceived as, “a way of seeing” (Sperschneider & Bagger, 2003, p. 42). It is important to grasp both roles of the participant and the observer to develop a sense of rapport long-term. The article provides an experimental design with similarities to ethnographic fieldwork. Offered in the forms which the designer must seek to create a future practice from a user-centered design point of view.
The works of practice for designers require some exploration implemented throughout their study. In this case, this is comparative to the etic perspective exploring categories from the perspective of an outside observer. The use of interpretation for designers lies in the focus of …show more content…
When achieved, one can leave and refine one’s analysis. Similarly, an anthropologist’s way of representing a culture achieved through fieldwork gets converted into ethnography. The project at Danfoss where the User-Centered Design group designed a new meter concept involved two designers and two users. The roles that they inhabited encouraged participants to suggest a layout for the co-design event. This process did collectively illustrate the principle of ethnographical fieldwork while laying out examples of participant observation. Users engaged in workshops along with the designers to develop a consensus for the contextual design that secures new products for the
The works of practice for designers require some exploration implemented throughout their study. In this case, this is comparative to the etic perspective exploring categories from the perspective of an outside observer. The use of interpretation for designers lies in the focus of …show more content…
When achieved, one can leave and refine one’s analysis. Similarly, an anthropologist’s way of representing a culture achieved through fieldwork gets converted into ethnography. The project at Danfoss where the User-Centered Design group designed a new meter concept involved two designers and two users. The roles that they inhabited encouraged participants to suggest a layout for the co-design event. This process did collectively illustrate the principle of ethnographical fieldwork while laying out examples of participant observation. Users engaged in workshops along with the designers to develop a consensus for the contextual design that secures new products for the