Case study of Unethical Public Relation practice
Ethics can be described as the branch of philosophy which gives us lesson about what is wrong what is right. It gives us concept about what is wrong and what is right what is injustice. Ethics also gives us lesson about morality. Ethics can be described as well that what way adopted to live and what way we adopt to create relationship with other people of society. As a whole ethics are the whole system of moral values live in this society.
Ethics of Public Relation :
Every profession in this have ethics and values by which they treat their customer make them their loyal customer. So does Public Relation profession has some ethics and rules , and every PRO must work under them.
Public Relation …show more content…
The whole purpose of practicing public relation is to build credibility of the organization.
PR ethics include morality, equality , to respect the integrity of customer or organization , commitment and avoid the conflicts of interest etc.
Unethical PR practice has been seen in the history many times. Presently we live in a world where PRO’s make certain tactics and do stunts to make people fool with misleading information ,they sometimes do propaganda and adopt biased behavior. Unethical Public relation practice can damage the image of organization and its relationship with their customer.
Cadbury Dairy Milk is one of the famous brand of milk chocolate which is manufactured by Cadbury. The famous chocolate named Dairy Milk chocolate, introduced in 1905. By 1914, the dairy milk chocolate was declared as company's best selling product. It was first bring together in the United Kingdom in 1905. In 2014. Dairy milk has ranked the best selling chocolate in the United kingdom.
Cadbury PR crisis management in …show more content…
After all this an powerful media coverage was introduced, and the company made it fundamental that it will includes all the employees , and specially salespersons who were identified as the third group.
Strategy adopted by the company to restore its market :
As the special media coverage was introduced , it was decide by the company that will made a good relationship with the media , the company started to maintain a low profile with media.
1: So the first strategy adopted by Cadbury was that they set up a media desk and they made sure that no query went unanswered and point of view adopted by Cadbury managing director follows this message :
“ Infestation is the problem which occurred during storage , so basically it’s a storage linked problem. This could never happned at the manufacturing level “
This message were aired on every medium like on electronic media , social media and on print media as well.They made sure that Cadbury dairy milk will be safe for consumption and it is safe product to
Ethics can be described as the branch of philosophy which gives us lesson about what is wrong what is right. It gives us concept about what is wrong and what is right what is injustice. Ethics also gives us lesson about morality. Ethics can be described as well that what way adopted to live and what way we adopt to create relationship with other people of society. As a whole ethics are the whole system of moral values live in this society.
Ethics of Public Relation :
Every profession in this have ethics and values by which they treat their customer make them their loyal customer. So does Public Relation profession has some ethics and rules , and every PRO must work under them.
Public Relation …show more content…
The whole purpose of practicing public relation is to build credibility of the organization.
PR ethics include morality, equality , to respect the integrity of customer or organization , commitment and avoid the conflicts of interest etc.
Unethical PR practice has been seen in the history many times. Presently we live in a world where PRO’s make certain tactics and do stunts to make people fool with misleading information ,they sometimes do propaganda and adopt biased behavior. Unethical Public relation practice can damage the image of organization and its relationship with their customer.
Cadbury Dairy Milk is one of the famous brand of milk chocolate which is manufactured by Cadbury. The famous chocolate named Dairy Milk chocolate, introduced in 1905. By 1914, the dairy milk chocolate was declared as company's best selling product. It was first bring together in the United Kingdom in 1905. In 2014. Dairy milk has ranked the best selling chocolate in the United kingdom.
Cadbury PR crisis management in …show more content…
After all this an powerful media coverage was introduced, and the company made it fundamental that it will includes all the employees , and specially salespersons who were identified as the third group.
Strategy adopted by the company to restore its market :
As the special media coverage was introduced , it was decide by the company that will made a good relationship with the media , the company started to maintain a low profile with media.
1: So the first strategy adopted by Cadbury was that they set up a media desk and they made sure that no query went unanswered and point of view adopted by Cadbury managing director follows this message :
“ Infestation is the problem which occurred during storage , so basically it’s a storage linked problem. This could never happned at the manufacturing level “
This message were aired on every medium like on electronic media , social media and on print media as well.They made sure that Cadbury dairy milk will be safe for consumption and it is safe product to