Article 1: AMZ Promoter
So you’ve finally bitten the bullet; you’ve started your very own Amazon store, you have your products in place, and now...nothing. But I’ve done everything the article said to, you think, referring back to the free top 5 list you read. Yes, you did – and so have about a million other sellers. There’s nothing wrong with your site; you just need traffic. Like with any store, physical or digital, without a group of buyers in place, you’re not going to move any merchandise. The single most tried and true method of driving traffic is with an email list. By building an email list, you’re creating a buyer base that hopefully won’t just be interested in your products, but become repeat customers.
Unfortunately, you can’t just ask Amazon for a list of user emails; they have them, but those are Amazon’s customers, not yours. As a result, that information is safeguarded. Now, as a seller, you may be entitled to accessing other forms of information, such as addresses and phone numbers, as customers need you to smooth over any shipping or selling issues. Follow these easy steps to get traffic going to your Amazon page – just make sure you’re current with Amazon’s newest terms and conditions. If they feel you’re violating their rules, they’ll shut you down without even blinking. Call to Action This method needs to be handled correctly, as Amazon explicitly does not want you linking back to your personal Facebook or website. But if you can discover a way that gets customers to sign up for an email newsletter, you’re taking a great step at making a buyer base. The easiest call to action is offer an “exclusive” discount only available to those who sign up for your email list. They’ll save a certain amount of money on their purchase, and you have a new entry on your list. It’s a win-win scenario that’s easy to implement and hard to beat. Again, you’ll have to find a creative way to pull this off, as Amazon does not want you pilfering their buyers for your own. They’ve done a great job at covering their bases, and you could easily wind up on the wrong side of their policy if they deem your actions to be inappropriate. In fact, you may be better off sticking to a blog or social media site that links to your Amazon store, rather than the other way around. It may not be nearly as SEO friendly, but at least you can sleep easy knowing they won’t give you the axe. Warranty Cards in Packages In the same vein as using call to action methods, many sellers have used “thank you” cards or “warranty” cards shipped with their physical packages. And as sending out email links is a huge red flag, so is issuing something with your email or web address in your shipped product. There is a small degree of grey here; as always, be sure what you are doing …show more content…
Yes. Yes I did. A free e-book on Kindle is a great first step to building an email list. And then once you’re established, once the signup list grows, then you can start offering paid e-books on Kindle. This serves you with two purposes; one, it’s a form of a second stream of income, and two, it continues to help build up your clientele email list.
So why not just kick things off with a paid e-book? You could certainly try; it just may not go nearly as well as you’d like. Once you already have a free e-book that people are downloading, reading, and reviewing, it helps build up your credibility. Secondly, once people have already signed on with your email newsletter, you can then use it to sell them on the new book. Your newest email will read “Hey, need help with X? Well, I have a brand new e-book on the Kindle store that deals with just that! Best of all, it’s only three bucks! Tell your friends.”
You’re putting your established email list to work, getting a few quick sales, and growing your list further. Again, as long as the e-book was written with the right level of quality, it’s hard to beat this method. Setting Up
So you’ve finally bitten the bullet; you’ve started your very own Amazon store, you have your products in place, and now...nothing. But I’ve done everything the article said to, you think, referring back to the free top 5 list you read. Yes, you did – and so have about a million other sellers. There’s nothing wrong with your site; you just need traffic. Like with any store, physical or digital, without a group of buyers in place, you’re not going to move any merchandise. The single most tried and true method of driving traffic is with an email list. By building an email list, you’re creating a buyer base that hopefully won’t just be interested in your products, but become repeat customers.
Unfortunately, you can’t just ask Amazon for a list of user emails; they have them, but those are Amazon’s customers, not yours. As a result, that information is safeguarded. Now, as a seller, you may be entitled to accessing other forms of information, such as addresses and phone numbers, as customers need you to smooth over any shipping or selling issues. Follow these easy steps to get traffic going to your Amazon page – just make sure you’re current with Amazon’s newest terms and conditions. If they feel you’re violating their rules, they’ll shut you down without even blinking. Call to Action This method needs to be handled correctly, as Amazon explicitly does not want you linking back to your personal Facebook or website. But if you can discover a way that gets customers to sign up for an email newsletter, you’re taking a great step at making a buyer base. The easiest call to action is offer an “exclusive” discount only available to those who sign up for your email list. They’ll save a certain amount of money on their purchase, and you have a new entry on your list. It’s a win-win scenario that’s easy to implement and hard to beat. Again, you’ll have to find a creative way to pull this off, as Amazon does not want you pilfering their buyers for your own. They’ve done a great job at covering their bases, and you could easily wind up on the wrong side of their policy if they deem your actions to be inappropriate. In fact, you may be better off sticking to a blog or social media site that links to your Amazon store, rather than the other way around. It may not be nearly as SEO friendly, but at least you can sleep easy knowing they won’t give you the axe. Warranty Cards in Packages In the same vein as using call to action methods, many sellers have used “thank you” cards or “warranty” cards shipped with their physical packages. And as sending out email links is a huge red flag, so is issuing something with your email or web address in your shipped product. There is a small degree of grey here; as always, be sure what you are doing …show more content…
Yes. Yes I did. A free e-book on Kindle is a great first step to building an email list. And then once you’re established, once the signup list grows, then you can start offering paid e-books on Kindle. This serves you with two purposes; one, it’s a form of a second stream of income, and two, it continues to help build up your clientele email list.
So why not just kick things off with a paid e-book? You could certainly try; it just may not go nearly as well as you’d like. Once you already have a free e-book that people are downloading, reading, and reviewing, it helps build up your credibility. Secondly, once people have already signed on with your email newsletter, you can then use it to sell them on the new book. Your newest email will read “Hey, need help with X? Well, I have a brand new e-book on the Kindle store that deals with just that! Best of all, it’s only three bucks! Tell your friends.”
You’re putting your established email list to work, getting a few quick sales, and growing your list further. Again, as long as the e-book was written with the right level of quality, it’s hard to beat this method. Setting Up