Ethical Issues In The Breakaway Project

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Karl is facing major challenges between his personal ethics and the lack of an ethical culture in the Bounce Corporation (Ferrell, Fraedrich, & Ferrell, 2013). Marketing to compulsive personalities, increasingly violent scenes to interact with, and using sex as a reward, are the three primary ethical issues being faced in the Breakaway project. Not only does Karl need to stand his ground with moving forward with this project in the U.S., but also as it relates to other markets.

Through Karl’s research, he has found that most players are males between the ages of eighteen and forty-four, and that the expenditures that they make within the game increase exponentially as the violence increases, and more life-like options are introduced, such

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