Ethical And Nonprofit Organizations: Farm Sanctuary

Farm Sanctuary is an nonprofit organization that can be found at www.farmsantuary.org, whose mission statement reads “To protect farm animals from cruelty, inspire change in the way society views and treats farm animals, and promote compassionate vegan living” (About Us). Over the years, thousands of people have realized the cruelties involved in purchasing and consuming products made from animals and animal byproducts. As compassion towards animals becomes widespread and more people make changes in their own lives to reduce their support of cruel industries, organizations are popping up like wildfire to help push the world towards a more ethical and caring place, organizations like Farm Sanctuary. Founded in 1986 by Gene Baur in Watkins Glen, …show more content…
On every page of the website a header is available to take the viewer to the main articles and videos the website contains, the continuous access to information allows readers to jump back and forth as they please while still receiving valuable knowledge on animal cruelty. The header of the website also offers a donation button and the option to share pages on social media, this form of repetition allows readers to make a decision about donating at any point in their research and have easy access to donation options and options for social advocacy. Farm Sanctuary also makes an effort to continue touching on key points of their message. Each article connects the content to the viewer and the real world by explaining how the subject matter affects people all over and how the individual can make an impact with simple lifestyle changes. This connection is very effective when paired with content that is emotional. People undeniably love animals and even the manliest of men can melt when they see an adorable newborn calf being dragged away from its mother after birth and being forced to live in a cage. The tasteful use of emotional and sometimes graphic imagery and writing does an excellent job at tugging on the reader's heart strings to persuade them to donate or change their potentially harmful …show more content…
The Farm Sanctuary website offers an indepth view of their organization and cause and offers powerful information so readers of all walks of life can learn about and participate in one of the most important movements today. The website represents the organization perfectly and effectively reduces animal cruelty and promotes a compassionate and loving