Pre-Visit
Experience Goal
Arriving in San Diego the prospective customer was hoping to organize a casual dinner for a group of twelve college students. Without much knowledge of the city the customer wished to find a convenient, affordable option which would contribute positively to the experience of all parties included. Not looking for a tourist-attraction or a chain restaurant, the options were limited to favorite local establishments within downtown San Diego. Ideally the restaurant would feature a broad menu, large portions, and would provide a unique dining experience. This selection criteria led the prospective customer to choose Sixth Avenue Bistro—a casual and contemporary family-style restaurant.
Brand Research In selecting Sixth …show more content…
Located on the corner of Sixth Avenue and B Street in Downtown San Diego, the Bistro’s bay view windows act as big screen TV’s capturing the hustle and bustle of the Financial District outside. But if it’s a real big screen for the game you need, we have those too! (About Us, 16)
Restaurant Experience
Physical Facility
Entering Sixth Avenue Bistro the customer found the physical environment to be clean, orderly, and understated. The Bistro featured a take-out section directly across from the entrance, a full bar, and both outdoor and indoor seating. Inside, the furniture itself was slightly worn—wooden tables and chairs showed scratches while the benches had an occasional loose seam. The walls were each painted a different color and the room featured large open windows facing the downtown action. Condiments sat on each table along with a beverage menu, and a place setting at every seat.
Figure 3: Sixth Avenue Bistro, Indoor …show more content…
The meal started with house made rolls and olive oil for the table, with main courses arriving shortly. Each booth was served separately, but each table was served entirely before moving onto the next. The jambalaya was served hot and in a relatively large portion.
Figure 4: Sixth Avenue Bistro, Jambalaya Entree
Post-Visit
Conclusion
Sixth Avenue Bistro claims to be a local hub with “something special to offer for every occasion” (About Us, 2016). The data that the customer collected proved the Bistro to be a relaxed and welcoming establishment, providing a memorable dining experience. Charismatic service, honest family-style food, and a comfortable setting echoed the company’s values. The customer left the establishment feeling satisfied, and returned the following day for lunch.
Recommendations
Sixth Avenue Bistro remained true to the company philosophy. The recommendations that the customer had would target the physical facility. Updated booths—for improved seating as well as aesthetics—and a freshly painted interior would significantly enhance The Bistro. Maintaining the atmosphere of casual comfort is extremely important to this location. These additions would elevate the dining atmosphere and push the actual experience to be more in-line with the company’s
Experience Goal
Arriving in San Diego the prospective customer was hoping to organize a casual dinner for a group of twelve college students. Without much knowledge of the city the customer wished to find a convenient, affordable option which would contribute positively to the experience of all parties included. Not looking for a tourist-attraction or a chain restaurant, the options were limited to favorite local establishments within downtown San Diego. Ideally the restaurant would feature a broad menu, large portions, and would provide a unique dining experience. This selection criteria led the prospective customer to choose Sixth Avenue Bistro—a casual and contemporary family-style restaurant.
Brand Research In selecting Sixth …show more content…
Located on the corner of Sixth Avenue and B Street in Downtown San Diego, the Bistro’s bay view windows act as big screen TV’s capturing the hustle and bustle of the Financial District outside. But if it’s a real big screen for the game you need, we have those too! (About Us, 16)
Restaurant Experience
Physical Facility
Entering Sixth Avenue Bistro the customer found the physical environment to be clean, orderly, and understated. The Bistro featured a take-out section directly across from the entrance, a full bar, and both outdoor and indoor seating. Inside, the furniture itself was slightly worn—wooden tables and chairs showed scratches while the benches had an occasional loose seam. The walls were each painted a different color and the room featured large open windows facing the downtown action. Condiments sat on each table along with a beverage menu, and a place setting at every seat.
Figure 3: Sixth Avenue Bistro, Indoor …show more content…
The meal started with house made rolls and olive oil for the table, with main courses arriving shortly. Each booth was served separately, but each table was served entirely before moving onto the next. The jambalaya was served hot and in a relatively large portion.
Figure 4: Sixth Avenue Bistro, Jambalaya Entree
Post-Visit
Conclusion
Sixth Avenue Bistro claims to be a local hub with “something special to offer for every occasion” (About Us, 2016). The data that the customer collected proved the Bistro to be a relaxed and welcoming establishment, providing a memorable dining experience. Charismatic service, honest family-style food, and a comfortable setting echoed the company’s values. The customer left the establishment feeling satisfied, and returned the following day for lunch.
Recommendations
Sixth Avenue Bistro remained true to the company philosophy. The recommendations that the customer had would target the physical facility. Updated booths—for improved seating as well as aesthetics—and a freshly painted interior would significantly enhance The Bistro. Maintaining the atmosphere of casual comfort is extremely important to this location. These additions would elevate the dining atmosphere and push the actual experience to be more in-line with the company’s