Although designed to harm and even kill, guns are a popular commercial product. Over the past century, gun advertisements have tried to convince customers that their guns satisfy the need for many desires and insecurities. By doing this, guns have played a big role in American culture. Being able to own and carry a firearm has always has been a prized by Americans. These advertisements can be found all throughout hunting magazines and newspapers. These advertisements appeal in many ways like the need to achieve happiness to the need for security. This essay will discuss four different advertisements and who they are trying to appeal to. It will also discuss the way these advertisements appeal to people.
The first advertisement is an Iver Johnson Revolver Advertisement from 1904. This Advertisement shows a small child, in …show more content…
The advertising message behind this Daisy rifle advertisement is that guns bring families together. This advertisement is a common advertisement because it appeals to someone wanting the perfect, happy American family. Seeing the parents smile as their three sons happily guns on Christmas morning could appeal to someone who wants the stereotypical happy family. Though designed to injure and kill, by showing a happy family with guns may make someone feel that firearms are less dangerous.
Although dangerous, guns are common commercial products. Over the years, gun advertisements have convinced and persuaded customers that owning a gun will bring happiness. Whether bringing you security or making you feel dominate, gun advertisements have appealed to many different consumers. With public shootings throughout the United States, gun advertisements have begun to become less popular. Like other advertisements they lie and do not satisfy people’s need for happiness. Gun advertisements should show not only how useful they can be but also how dangerous they can be as