However some people are too scared and embarrassed of what others think. In fact, these are two reasons why people conform. A article named "The Sociology of Leopard Man" by Logan Feys is about a guy who loves to be a leopard. He acts, looks, and eats like a leopard. He does what he wants and he likes to do it, he doesn't care what people think.
Individuality can save your life. In the social experiment “Dangerous Conformity” by Dr. Philip Zimbardo he proves that conformity is dangerous. In the social experiment, there are paid actors in a room and 1 victim. If the door has smoke coming from the bottom, would you leave? People will stay in the room if other people would stay. If you don't conform it can save your life sometimes.
Everyone conforms in the world. If people are facing the other way in an elevator, would you? In the short film "WYFFT? - Will People Follow The Crowd In An Elevator Experiment??" people are facing the back of the elevator. There are like 8 people facing the back and when the victim goes in the elevator they are confused. After a while they will turn around slowly. And they would face the back of the elevator. They just confirmed and didn't realize it. I think people conform because they don't want to be the only on doing something