Characteristics Affecting Customer Behavior:
Consumer behavior focused how individuals, groups buy, use and dispose of goods, services to satisfy the need and demand. Consumer behavior is a changing process. It changes the customer buying process. Customer behavior can be changes by various factors, this types of factor make changes to take their own decision in the right time in right situation. Consumer buying behavior influenced by cultural, social and personal factors.
Cultural Factors:
Culture, sub-culture and social class are the important factors to changing consumer buying behavior.
Culture is a part of society and every country has their own culture and they celebrate their own culture. It varies from country to country, so it is …show more content…
Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept.
Age and Lifecycle Stage: Age and life cycle is important part of buying behavior. It refers different time stages of life. As an example, single person, married couple. So it is clear that in the different time of life, people take their decision. So it is more important to marketers take right option in right time for the current consumer.
Occupation and Economic Situation: Occupation is playing a big role to set buying behavior. Someone who worked an organization as a officer, when he want to buy a product he want to get a good quality product. But the other hands a peon he want buy a cheap product.
Personality: Personality is another factor of consumer behavior. Personality shows a person’s himself. Everyone have her or his own personality. As a example, some people thought that they need to purchase apple mobile phone because it carry an image in society. So personality changes each person buying behavior in their …show more content…
One could have a pleasurable experience that caused dissatisfaction because even though it was pleasurable, it wasn’t as pleasurable as it was supposed to be. So satisfaction / dissatisfaction isn’t an emotion, it’s the evaluation of the emotion”.
Oliver (1977) defines “Satisfaction is the consumer’s fulfillment response. It is a judgment that a product or service feature, or the product of service itself, provided (or is providing) a pleasurable level of consumption- related fulfillment, including levels of under- or over-fulfillment”.
Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service. Comparison of expectations versus perception of experience. A customer’s perception of the degree to which their requirements have been fulfilled. According to Business Dictionary, customer satisfaction is, Degree of satisfaction provided by the goods or services of a firm as measured by the number of repeat
Consumer behavior focused how individuals, groups buy, use and dispose of goods, services to satisfy the need and demand. Consumer behavior is a changing process. It changes the customer buying process. Customer behavior can be changes by various factors, this types of factor make changes to take their own decision in the right time in right situation. Consumer buying behavior influenced by cultural, social and personal factors.
Cultural Factors:
Culture, sub-culture and social class are the important factors to changing consumer buying behavior.
Culture is a part of society and every country has their own culture and they celebrate their own culture. It varies from country to country, so it is …show more content…
Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept.
Age and Lifecycle Stage: Age and life cycle is important part of buying behavior. It refers different time stages of life. As an example, single person, married couple. So it is clear that in the different time of life, people take their decision. So it is more important to marketers take right option in right time for the current consumer.
Occupation and Economic Situation: Occupation is playing a big role to set buying behavior. Someone who worked an organization as a officer, when he want to buy a product he want to get a good quality product. But the other hands a peon he want buy a cheap product.
Personality: Personality is another factor of consumer behavior. Personality shows a person’s himself. Everyone have her or his own personality. As a example, some people thought that they need to purchase apple mobile phone because it carry an image in society. So personality changes each person buying behavior in their …show more content…
One could have a pleasurable experience that caused dissatisfaction because even though it was pleasurable, it wasn’t as pleasurable as it was supposed to be. So satisfaction / dissatisfaction isn’t an emotion, it’s the evaluation of the emotion”.
Oliver (1977) defines “Satisfaction is the consumer’s fulfillment response. It is a judgment that a product or service feature, or the product of service itself, provided (or is providing) a pleasurable level of consumption- related fulfillment, including levels of under- or over-fulfillment”.
Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service. Comparison of expectations versus perception of experience. A customer’s perception of the degree to which their requirements have been fulfilled. According to Business Dictionary, customer satisfaction is, Degree of satisfaction provided by the goods or services of a firm as measured by the number of repeat