In the AXE Apollo Lifeguard advertisement, the ad opens to an attractive man who presumably is a lifeguard sitting on a lifeguard chair. He quickly sees a woman screaming and a shark fin coming towards the woman. The man leaps off the stand and runs into the water where a battle between the shark and the man occurs. He wins the fight and heroically carries her to the bitch, where she awakens. They share an intimate moment, staring into each other’s eyes, obviously attracted to one another. As they’re about to kiss, the woman notices an astronaut in full regalia. Text appears saying “Nothing beats an astronaut” and she runs to him. Then a narrator begins talking about the new “Axe Apollo”.
The advertisement is aimed to specifically appeal to
The advertisement is aimed to specifically appeal to