Research Question 2? Why English is used in Bollywood films?
1.The role of English in India and the world After India gained independence, the status of English was regarded as the equal importance of second language in India, particularly in education. It is even perceived as a preference for the instruction medium in school which enjoys the higher status than Hindi medium schools. Furthermore, English has been widely spoken by middle or upper class. In the 20th and 21st century, Globalization’s increasingly unfettered flow of information, technology, capital, goods, services and people has helped spread opportunity and influence far and wide and English as a global language provided unprecedented opportunities to India’s economy. Therefore, …show more content…
The intensive success of box offices of Hindi film outside the India characterized its international feature. As for its audience, Bollywood film makers have been attempting to attract audience crossing the boundaries and achieve universal appeal by finding a middle path to make the film catering for any audience (Ganti, T. 2013).Therefore, English –based dialogues in Bollywood films seems to contribute to appealing wider audiences in terms of region, social status and taste. Since 2000, a new audience category appeared on the Bollywood vocabulary which is called multiplexes. This group of audience became the niche audience for Hindi filmmakers featured by smaller budget and appeal for elite urban lifestyles and preference to westernized and various themed movies other than traditional dancing and singing. This led to the growth of making English movies like the breakthrough movie -- Bachchan's 2005 film Black, a smash hit based on the life story of a girl who transcended the twin disabilities of blindness and deafness. Loosely based on the experiences of Helen Keller, Black was a Hindi movie, but a large part of the dialogue was in English. In this way, Bollywood's decision to craft home-grown English films makes commercial …show more content…
All the Indian distributors he approached rejected the film and it was only thanks to 20th Century Fox that it ran successfully in movie theaters. Over the last decade, a steady stream of English has trickled into Bollywood films. Reflecting the conversational style of many urban Indians, many Bollywood characters now tend to switch effortlessly between English and Hindi. And an increasing number of independent directors now appear willing to go the whole hog: make a film almost entirely in English despite the fact that this is highly risk-taking and the chances for success are remote because of the complicated language issues and struggles and threats to cultural identity. Overall, the modern trend in Bollywood holds the promise for the existence of
1.The role of English in India and the world After India gained independence, the status of English was regarded as the equal importance of second language in India, particularly in education. It is even perceived as a preference for the instruction medium in school which enjoys the higher status than Hindi medium schools. Furthermore, English has been widely spoken by middle or upper class. In the 20th and 21st century, Globalization’s increasingly unfettered flow of information, technology, capital, goods, services and people has helped spread opportunity and influence far and wide and English as a global language provided unprecedented opportunities to India’s economy. Therefore, …show more content…
The intensive success of box offices of Hindi film outside the India characterized its international feature. As for its audience, Bollywood film makers have been attempting to attract audience crossing the boundaries and achieve universal appeal by finding a middle path to make the film catering for any audience (Ganti, T. 2013).Therefore, English –based dialogues in Bollywood films seems to contribute to appealing wider audiences in terms of region, social status and taste. Since 2000, a new audience category appeared on the Bollywood vocabulary which is called multiplexes. This group of audience became the niche audience for Hindi filmmakers featured by smaller budget and appeal for elite urban lifestyles and preference to westernized and various themed movies other than traditional dancing and singing. This led to the growth of making English movies like the breakthrough movie -- Bachchan's 2005 film Black, a smash hit based on the life story of a girl who transcended the twin disabilities of blindness and deafness. Loosely based on the experiences of Helen Keller, Black was a Hindi movie, but a large part of the dialogue was in English. In this way, Bollywood's decision to craft home-grown English films makes commercial …show more content…
All the Indian distributors he approached rejected the film and it was only thanks to 20th Century Fox that it ran successfully in movie theaters. Over the last decade, a steady stream of English has trickled into Bollywood films. Reflecting the conversational style of many urban Indians, many Bollywood characters now tend to switch effortlessly between English and Hindi. And an increasing number of independent directors now appear willing to go the whole hog: make a film almost entirely in English despite the fact that this is highly risk-taking and the chances for success are remote because of the complicated language issues and struggles and threats to cultural identity. Overall, the modern trend in Bollywood holds the promise for the existence of