We decided to appeal to our audience by finding what they want students to achieve and how our topics can help the students achieve the learning outcomes.
Research: Researched the 4 C’s of learning. I also set up and attended an interview with the Logan School District school board chair. I’m grateful for the interview because we learned and understood our audience.
Planning: After the interview we became nervous because our audience was already making the changes we were suggesting. We didn’t have anyone to persuade anymore. Luckily we got to class and were talking about the reinvented Logan High. Monica proceeded to tell us that she attended there and told us it was a waste of time and money. She helped us find out new audience. Students. We need to create a video for students that persuaded them to make personal changes to become learners while the system as a whole is changing.
Product: I’m currently building our final product. It is a video directed to students that will be posted on