* Introduction
In his childhood, Eminem (Marshal Bruce Mathers III) was born into poverty and a broken home, led an itinerant lifestyle with his Mother Deborah Mathers who never held down a job, constantly shifting towns and schools, living in public housing and never grounding themselves. Existing outside of acceptable living conditions and with Marshal receiving an extremely poor education, their lifestyle led to risk of disconnection from social and moral standards. Later his mother (in his lyrics) was publicly accused of being addicted to prescription drugs and subjecting him to emotional and physical abuse. In 1999 Deborah Mathers filed a $10,000,000 defamation lawsuit against her son which later settled for only $25,000. This case was …show more content…
In recent years, the ability for individuals and market intermediaries to engage in peer-to-peer file sharing has resulted in processes that allow for the legal distribution of non-physical products such as music. The ability for this expanding distribution model allows for new opportunities for those involved at any stage in the supply or demand side of the business model (Gopal, Bhattacharjee, and Sanders 2006). In the last decade CD sales have plummeted and are at less than half of what they were at their peak, they still remain one of the primary means of distribution in the music industry (Plembeck 2010). This shift towards online means of acquisition of music has lead to large increases in these intermediaries such as iTunes and Spotify, with another large portion being illegal downloads. Eminem has spoken out on multiple occasions against the use of online piracy, particularly in 2013 when his newest release was published illegally online and how they negatively impact the music …show more content…
He developed his first album in 2009 “Relapse” after 5 years of drug abuse with interests coming from several record companies including “Interscope Records” and Institutions such as The Grammy Awards. The non-market issue of censorship actually became extremely useful in the sale of millions of albums and resulted in Eminem bringing rap music into the mainstream. Ethics and morals in the language used in Eminem’s lyrics are key to the success of his albums. It is the information contained within his rap pieces that draws interest and from consumers and record labels as well as authorities such as sensors. At the same time it is this information that has made him so relatable to people of lower socioeconomic groups and the youth of the era. In many ways what has developed for Eminem is an integrated market and nonmarket strategy where analysing, formulating, integrating and positioning of aspects of his record labels have resulted in the effective promotion of his
In his childhood, Eminem (Marshal Bruce Mathers III) was born into poverty and a broken home, led an itinerant lifestyle with his Mother Deborah Mathers who never held down a job, constantly shifting towns and schools, living in public housing and never grounding themselves. Existing outside of acceptable living conditions and with Marshal receiving an extremely poor education, their lifestyle led to risk of disconnection from social and moral standards. Later his mother (in his lyrics) was publicly accused of being addicted to prescription drugs and subjecting him to emotional and physical abuse. In 1999 Deborah Mathers filed a $10,000,000 defamation lawsuit against her son which later settled for only $25,000. This case was …show more content…
In recent years, the ability for individuals and market intermediaries to engage in peer-to-peer file sharing has resulted in processes that allow for the legal distribution of non-physical products such as music. The ability for this expanding distribution model allows for new opportunities for those involved at any stage in the supply or demand side of the business model (Gopal, Bhattacharjee, and Sanders 2006). In the last decade CD sales have plummeted and are at less than half of what they were at their peak, they still remain one of the primary means of distribution in the music industry (Plembeck 2010). This shift towards online means of acquisition of music has lead to large increases in these intermediaries such as iTunes and Spotify, with another large portion being illegal downloads. Eminem has spoken out on multiple occasions against the use of online piracy, particularly in 2013 when his newest release was published illegally online and how they negatively impact the music …show more content…
He developed his first album in 2009 “Relapse” after 5 years of drug abuse with interests coming from several record companies including “Interscope Records” and Institutions such as The Grammy Awards. The non-market issue of censorship actually became extremely useful in the sale of millions of albums and resulted in Eminem bringing rap music into the mainstream. Ethics and morals in the language used in Eminem’s lyrics are key to the success of his albums. It is the information contained within his rap pieces that draws interest and from consumers and record labels as well as authorities such as sensors. At the same time it is this information that has made him so relatable to people of lower socioeconomic groups and the youth of the era. In many ways what has developed for Eminem is an integrated market and nonmarket strategy where analysing, formulating, integrating and positioning of aspects of his record labels have resulted in the effective promotion of his