Nutritional Labels

A variety of packaging food products are increasingly diverse and widely circulated in the market. Related it is consumers are faced with a variety of options. Each product offers and has a lot of advantages, both in terms of brand, the composition of the material and in terms of nutrient content. The rise of these types of products are acceptable for various reasons, but this also leads to increasing complexity of information received by consumers. Described in the profile BPOM said that with the advances in technology, the industry was able to increase the number of industries but not in line with the improvement of the quality of the product itself. On the other hand because it is affected by lifestyle and technology advances, society will …show more content…
Therefore, the label has function as consideration for consumers to make choices (Moniharapon, 1998). One of the factors that affect consumers ' lack of nutritional labels in reading that is a low level of knowledge of the consumer. Knowledge is defined as a person's ability to determine everything known and gained against the specified object (Setijowati et al, 2010). In determining the choice of products that will be consumed, consumer knowledge of nutrition labels is very important (setijowati, et …show more content…
Where is 48.5% have a medium level of knowledge about food packaging labels. On the research of Drichoutis et. Al (2006) on the nutrition label of previous research found that the existence of a relationship between nutrition knowledge or perception regarding the knowledge with the behavior of reading the label of information of certain