Anti-alcohol advertisements have been discovered to drastically impact the consumption by adolescents that view them. In a recent study done by BMC Public Health, teenagers were brought into view an advertisement. One of which was a commercial promoting an alcoholic beverage, an advertisement that had no relation to alcohol, and an anti-alcohol video. It was found that those of which viewed the alcohol advertisement were more likely to drink in the next couple months, and those that viewed the anti-alcohol video decreased their consumption. (Stautz and Marteau) These findings proves that advertisements have a significant impact on adolescents whether it be positive or negative. In order to fight against major companies and their advertisements, more videos need to be released showing the dangers and the negative side of drinking rather than the positive and fun side that alcohol advertisements
Anti-alcohol advertisements have been discovered to drastically impact the consumption by adolescents that view them. In a recent study done by BMC Public Health, teenagers were brought into view an advertisement. One of which was a commercial promoting an alcoholic beverage, an advertisement that had no relation to alcohol, and an anti-alcohol video. It was found that those of which viewed the alcohol advertisement were more likely to drink in the next couple months, and those that viewed the anti-alcohol video decreased their consumption. (Stautz and Marteau) These findings proves that advertisements have a significant impact on adolescents whether it be positive or negative. In order to fight against major companies and their advertisements, more videos need to be released showing the dangers and the negative side of drinking rather than the positive and fun side that alcohol advertisements