Briefly explain an effective channel choice for your Course Project infographic message. Identify relevant factors
for decision making (e.g., cost, audience size, advantages and disadvantages of distinct channels). Justify your
channel choice based on relevant decision-making factors.
Upon researching social media chanlles to use, I found three I belive will be a good fit for my message. Following
is my list of three channels and an explantion of why I chose these channels for my course project message:
The three most effective social media channels I selected are Facebook, Twitter, and YouTube. The justification
of my channels choice is the target audience involvement and reach. These three channels have the highest
populaity percentages which are Facebook (80%), …show more content…
ROI is used to compare the efficiency of marketing campaigns. Social media ROI = (return
– investment) / investment %. It takes three steps to estimate ROI. First is to define social media goal. Second is
to define social media return. Third is to define budget to social media return. I beleive these three social media
channels will help me to accomplish my social media goal and get me the highest ROI for my set budget.
Holmboe, D. (2011)
I selected these three social media channels because of the audience populairty of that social media outlet area.
I beleive all of these channels would be effective because I could reach the highest percentage of my audience
through these channels. I could narrow my audience to Florida and ask questions to the audience and get their
opinions and thoughts about the issue of healthcare for young adults in Florida. I think there are many
advantages to use Facebook, like the ones I mentioned above. The only dissadvantages I see would be it will be
time consuming and I may not get the audience participation.
I could use Facebook to share information about healthcare in Florida and the positive impact of the
for decision making (e.g., cost, audience size, advantages and disadvantages of distinct channels). Justify your
channel choice based on relevant decision-making factors.
Upon researching social media chanlles to use, I found three I belive will be a good fit for my message. Following
is my list of three channels and an explantion of why I chose these channels for my course project message:
The three most effective social media channels I selected are Facebook, Twitter, and YouTube. The justification
of my channels choice is the target audience involvement and reach. These three channels have the highest
populaity percentages which are Facebook (80%), …show more content…
ROI is used to compare the efficiency of marketing campaigns. Social media ROI = (return
– investment) / investment %. It takes three steps to estimate ROI. First is to define social media goal. Second is
to define social media return. Third is to define budget to social media return. I beleive these three social media
channels will help me to accomplish my social media goal and get me the highest ROI for my set budget.
Holmboe, D. (2011)
I selected these three social media channels because of the audience populairty of that social media outlet area.
I beleive all of these channels would be effective because I could reach the highest percentage of my audience
through these channels. I could narrow my audience to Florida and ask questions to the audience and get their
opinions and thoughts about the issue of healthcare for young adults in Florida. I think there are many
advantages to use Facebook, like the ones I mentioned above. The only dissadvantages I see would be it will be
time consuming and I may not get the audience participation.
I could use Facebook to share information about healthcare in Florida and the positive impact of the