Situation Analysis
With multiple divisions, each of our associated Early Head Start groups may be operating on their own with regards to marketing efforts. The marketing department would like to help in fostering a unified effort, supporting groups who do not have current marketing activities, and supplementing those that do.
Market Summary
Our first goal is to reach out to the public and current clients in diverse communities and inform them of benefit of Early Head Start and benefits of being engaged in efforts related to the first three years of children’s lives; either by enrolling their children or referring qualified participants. Our second goal is to train outreach staff in effective marketing efforts. To accomplish these goals, there are five major audience categories that must be reached …show more content…
Research tells us that investments in early childhood education will benefit individual organizations and the community as a whole. By providing a message that is informative and substantial, we can help select businesses and organizations promote a healthy family lifestyle beginning with early childhood education and in-turn gain referrals.
SWOT Analysis
The SWOT analysis is meant to pinpoint our strengths, weaknesses, opportunities, and threats. Strengths and weaknesses will represent our internal characteristics, while opportunities and threats are usually external. Due to not having a full ability to analyze the information, this information is a proposed/probable SWOT Analysis.
Strengths
• Early Head Start staff are continually forming new partnerships/relationships with members of the community
• Trust among the community as the source for early childhood education
• Consistency
With multiple divisions, each of our associated Early Head Start groups may be operating on their own with regards to marketing efforts. The marketing department would like to help in fostering a unified effort, supporting groups who do not have current marketing activities, and supplementing those that do.
Market Summary
Our first goal is to reach out to the public and current clients in diverse communities and inform them of benefit of Early Head Start and benefits of being engaged in efforts related to the first three years of children’s lives; either by enrolling their children or referring qualified participants. Our second goal is to train outreach staff in effective marketing efforts. To accomplish these goals, there are five major audience categories that must be reached …show more content…
Research tells us that investments in early childhood education will benefit individual organizations and the community as a whole. By providing a message that is informative and substantial, we can help select businesses and organizations promote a healthy family lifestyle beginning with early childhood education and in-turn gain referrals.
SWOT Analysis
The SWOT analysis is meant to pinpoint our strengths, weaknesses, opportunities, and threats. Strengths and weaknesses will represent our internal characteristics, while opportunities and threats are usually external. Due to not having a full ability to analyze the information, this information is a proposed/probable SWOT Analysis.
Strengths
• Early Head Start staff are continually forming new partnerships/relationships with members of the community
• Trust among the community as the source for early childhood education
• Consistency