Adalaide Kline
A11796368
TR 10:30
1. Dr. Bronner’s Castle Liquid Soap is an all-natural multipurpose soap. This product can be used for faces, hair, cleaning dishes, mopping the floor, and many more activities. Personally, I use this product for my hair. I came across it when I needed to find a new shampoo that did not weigh my hair down and make it feel clean for a longer period of time.
2. Product: This product is an all-natural cleanser that has no chemicals in it. Other shampoo products may claim to be natural or botanical, but they contain waxes and silicones in them, which is what the smooth aspect to your hair. Dr. Bronner’s product stays true to what they advertise; their product is completely all-natural and is a healthy option …show more content…
Not only that, but they are trying to find ways to change the world through their company.
Promotion: Customers who make an account on Dr. Bronner’s online store then you become eligible for promotional deals. They offer many discounts on their online store.
3. Dr. Bronner’s practices the marketing concept of solving people’s problems instead of selling their goods. They want their products to make an impact on the consumers and the world. Their goal is to make the consumer happy with their purchase of the product and feel good about themselves in the process because they are helping the earth with every purchase they make.
Personally, I think they do a good job of practicing the marketing concept, but in a way I feel like they are pushing their political beliefs a little too much. They are narrowing down their consumer base due to their strong beliefs such as animal rights and medical marijuana (1). To some it may not coincide with what their beliefs are. Those who do have the same notions as this company are in good hands. They make their consumers feel like they have an active part in what is going on in today’s world and the changes they would like to see …show more content…
Dr. Bronner’s soap accomplishes a series of PSSP hierarchy of needs through personal, safety, and social needs. This company educates their consumers through personal needs by using a message that goes beyond why their product is a good purchase to how it makes the world a better place. One of the bigger messages to their consumers is to always remember what the earth gives us and to not waste or harm anything that it nurtures.
Another need they accomplish is the safety need. The use of this product means the consumer is not only using a safer, natural product, but also helping the environment. This product is composed of zero silicon, chemicals, or waxes, which makes it a safe product to use both on the body and in the home. Dr. Bronner’s is not only safe to the consumer, but also the environment. All of their bottles are post-consumer recycled, and they do not let any of the materials they use to make their products go to waste.
Lastly, Dr. Bronner’s accomplish the social needs of the PSSP hierarchy of needs. Buying this product gives the perception that the consumer cares about the Earth and wants to make a contribution to making it a better place. Dr. Bronner’s use a portion of their sales to give back to the community and people in need. Buying this product makes the consumer feel good because they are helping someone other than
A11796368
TR 10:30
1. Dr. Bronner’s Castle Liquid Soap is an all-natural multipurpose soap. This product can be used for faces, hair, cleaning dishes, mopping the floor, and many more activities. Personally, I use this product for my hair. I came across it when I needed to find a new shampoo that did not weigh my hair down and make it feel clean for a longer period of time.
2. Product: This product is an all-natural cleanser that has no chemicals in it. Other shampoo products may claim to be natural or botanical, but they contain waxes and silicones in them, which is what the smooth aspect to your hair. Dr. Bronner’s product stays true to what they advertise; their product is completely all-natural and is a healthy option …show more content…
Not only that, but they are trying to find ways to change the world through their company.
Promotion: Customers who make an account on Dr. Bronner’s online store then you become eligible for promotional deals. They offer many discounts on their online store.
3. Dr. Bronner’s practices the marketing concept of solving people’s problems instead of selling their goods. They want their products to make an impact on the consumers and the world. Their goal is to make the consumer happy with their purchase of the product and feel good about themselves in the process because they are helping the earth with every purchase they make.
Personally, I think they do a good job of practicing the marketing concept, but in a way I feel like they are pushing their political beliefs a little too much. They are narrowing down their consumer base due to their strong beliefs such as animal rights and medical marijuana (1). To some it may not coincide with what their beliefs are. Those who do have the same notions as this company are in good hands. They make their consumers feel like they have an active part in what is going on in today’s world and the changes they would like to see …show more content…
Dr. Bronner’s soap accomplishes a series of PSSP hierarchy of needs through personal, safety, and social needs. This company educates their consumers through personal needs by using a message that goes beyond why their product is a good purchase to how it makes the world a better place. One of the bigger messages to their consumers is to always remember what the earth gives us and to not waste or harm anything that it nurtures.
Another need they accomplish is the safety need. The use of this product means the consumer is not only using a safer, natural product, but also helping the environment. This product is composed of zero silicon, chemicals, or waxes, which makes it a safe product to use both on the body and in the home. Dr. Bronner’s is not only safe to the consumer, but also the environment. All of their bottles are post-consumer recycled, and they do not let any of the materials they use to make their products go to waste.
Lastly, Dr. Bronner’s accomplish the social needs of the PSSP hierarchy of needs. Buying this product gives the perception that the consumer cares about the Earth and wants to make a contribution to making it a better place. Dr. Bronner’s use a portion of their sales to give back to the community and people in need. Buying this product makes the consumer feel good because they are helping someone other than