This is another important part to be considered by the business in executing the needed resources. After the business identified its potential market, promotional strategies, pricing analysis and how the business will operate and manage, Donut the Explorer will now focus on the production portion. It involves manufacture and operational resources that will complete the overall performance of the business. Indeed, a business cannot produce goods without the help of the machineries, equipment and manpower necessary to perform specific tasks. This study primarily concern with the appropriate acquisition and installation of the property, plant and equipment of the business. This section also discusses the procedures of creating …show more content…
PRODUCT DESCRIPTION
Doughnut has been recognized as one of the best pastime foods and considered a big business in the world most especially in the United States based on a survey conducted by American Institute of Baking International Website. As to most customer’s perception, doughnuts became one of the most prominent best “pasalubong” foods in the country usually purchased in order to give to family member or loved ones. This suited the traditional way of giving and sharing of love.
Doughnut business has been considered as one of the growing franchise venture in the country as stated in Entrepreneur Magazine, a leading business material. Many established doughnut chains such as Dunkin Donut, Mister Donut, Krispy Kreme, J.Co are continuing to increase in size and population. Due to its small amount of initial investment, many are now turning to manage this kind of business.
According to Dawn Food Productions, Inc., one of the many advantages for doughnut business is that consumers continue to recognize doughnuts as “comfort foods,” a fresh product that they know and love. Those customers who are in a hurry will also be benefited as doughnuts are also positioned as a hand-held food that is easily consumed on the go. On the other hand, since Donut the Explorer is engaging with the concept of exploration, it tries to go beyond the traditional way by offering a dining area as requested by potential …show more content…
The proponents decided to use “Donut the Explorer.” as their business name which derived from the famous cartoon show “Dora the Explorer” that tells an exciting story adventure of a Spanish girl named Dora together with her friends. Through the help of this popular character, business will be easily recognize by most people especially in the generation today of being in high technology advancement. Moreover, the name signifies the concept of discovering and inventing new features of doughnuts by using tasty fruit flavor which is not frequently seen in the marketplace. Aside from that, the name also depicts the excitement from the adventurous travel around the country as in every bite you will taste the notable fruits from the different places here in the