Domestic products (DP): The products are made in Vietnam, even commodities of foreign brand which are produced and consumed in Vietnam.
Imported products (IP): The products are made in foreign countries, especially in Western countries or East Asia countries. Vietnam has gone through two resistance wars and a long occupied time by Western countries and East Asia countries. That’s one of reasons explains why Vietnamese consumers think foreign-made products is good. But the meaning of IP in this assignment does not include Chinese goods because most Vietnamese people thing Chinese one is worse than Vietnamese product.
In the past, most of Vietnamese consumers prefer IP to the domestic counterparts. However, in recent years, there was the other …show more content…
They tend to use foreign-made products which normally have high price to demonstrate their social status. Nguyen and Smith (2011) proved this type of consumer prefer imported to DP and they are willing to buy imports.
Group 2: Traditional status orientation
Traditional status orientation group of consumer cares about traditional value as the quality of the product rather than expressing their social status through the products. They are satisfied with the usage value of products at a reasonable price and do not care if the products are belong to a luxury brand or a hot trend. There is no obvious link between consumers have traditional status orientation and willingness to buy IP (Nguyen and Smith, 2011).
Group 3: Ethnocentric …show more content…
After the transition from a centrally planned economy to a market economy, domestic labor market has great change but there are still a number of laborers who are not aware of transformation work underperformance and rely on the other. The other problem is many labourers are not well trained, they are embarrassed and have low working result. In order to overcome this disadvantage, Vietnam businesses have implemented a number of human resource management practices used primarily by companies in Western cultures and step by step improve labor
Imported products (IP): The products are made in foreign countries, especially in Western countries or East Asia countries. Vietnam has gone through two resistance wars and a long occupied time by Western countries and East Asia countries. That’s one of reasons explains why Vietnamese consumers think foreign-made products is good. But the meaning of IP in this assignment does not include Chinese goods because most Vietnamese people thing Chinese one is worse than Vietnamese product.
In the past, most of Vietnamese consumers prefer IP to the domestic counterparts. However, in recent years, there was the other …show more content…
They tend to use foreign-made products which normally have high price to demonstrate their social status. Nguyen and Smith (2011) proved this type of consumer prefer imported to DP and they are willing to buy imports.
Group 2: Traditional status orientation
Traditional status orientation group of consumer cares about traditional value as the quality of the product rather than expressing their social status through the products. They are satisfied with the usage value of products at a reasonable price and do not care if the products are belong to a luxury brand or a hot trend. There is no obvious link between consumers have traditional status orientation and willingness to buy IP (Nguyen and Smith, 2011).
Group 3: Ethnocentric …show more content…
After the transition from a centrally planned economy to a market economy, domestic labor market has great change but there are still a number of laborers who are not aware of transformation work underperformance and rely on the other. The other problem is many labourers are not well trained, they are embarrassed and have low working result. In order to overcome this disadvantage, Vietnam businesses have implemented a number of human resource management practices used primarily by companies in Western cultures and step by step improve labor