A General Motors Auto Advertisement Analysis

Improved Essays
Globalization seems to be a catch-all term that refers to any activity that involves more than one country. In fact, to define globalization simply, it can be seen as ‘complex connectivity’ and the expansion of social ties across the planet (Tomlinson 1999). With globalization developed, the conflict of diverse cultures has gradually sparked controversy around the world. Interestingly, A General Motors auto advertisement with "Body by Fisher" became "Corpse by Fisher" in Flemish (Intercultural communication 2016). From this case, we can know that the discrepancy of different cultures seem to be everywhere in our life, attaching the areas such as business, advertisements and language. Many Loanwords which mean words adopted by the speakers of …show more content…
I want the cultures of all the lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.’ From his sentence, it seems to be necessary to conduct the cultural communications due to many advantages. First, people from different cultural backgrounds can provide exchange of innovative ideas. It is natural for a group people whose ideas do not have big differences from the same cultural background. However, people with varying experiences and perspectives in life would be able to generate unique ideas and solutions to problems, different from others, which is beneficial to the organization or the companies. Therefore, the dynamic exchanges that take place between people having different perceptions yield creative results is the first advantage of cultural diverse. Second, cultural diverse is beneficial to create a pool of talent. The organization in diversity can create a win-win situation for both employees and the organization. For employees, they can learn from each other to be more competitive. For organization, a pool of talents helps organization progress in competitive environment to enforce employees to be more excellent. Actually, there are many other benefits of the cultural diversity, like absenteeism rates reduction, lower employee turnover, the costs reduction associated with hiring new employees and legal …show more content…
The problem is how turn those disadvantages into an asset. For language barriers, they are generally temporary in nature and actually with passing of the time, the foreigners or immigrants can eventually learn the other countries’ languages. For the resultant segregation can tolerate, like segregated neighborhoods and ethnic ghettos. Based on the phenomenon, many governments now require that prospective immigrants learn their country's official language. Therefore, educational institutions should propose classes to teach more people dominant language. However, one thing should be mention that the educational institutions should not only focus on the dominant language ignoring the people or immigrants’ mother languages no matter how many people use them, because other language, for their period of longevity (emergence, development, maturity, decay), they will recede through assimilation or integration into the dominant linguistic environment which overtakes them. On November 22nd in 2002, a Mail and Guardian article writes from John Crace,’ There are about 6 000 languages in the world, yet 95% of the population speaks just 15 of them. As people abandon their mother tongues in favor of the globally dominant English, French, Spanish, Arabic, Chinese and Russian are in danger. In fact, as a result hundreds of

Related Documents

  • Improved Essays

    The Onion poked fun at the ways in which products are marketed at consumers using satire. The MagnaSoles article references false logos such as pseudoscience as well other nonscientific terms and concepts to advertise their product. The article also uses faulty logic to try and convince readers that MagnaSoles are great products to buy. Through these strategies, The Onion is implying that other products are marketed ridiculously to consumers. This MagnaSoles advertisement does not put its best foot forward with all of the false logos.…

    • 818 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Harm De Bliji Summary

    • 937 Words
    • 4 Pages

    As the book starts out it emphasis on the five themes. The first categories is local and global. To describe global they are core countries that located just about anywhere. Most times global are wealthy people who spread out amongst the country. Whereas, locals are the people who grew up in a local town and carry traditions out from the past.…

    • 937 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Employees with different backgrounds bring special experience and perceptions to the group and work team. Therefore, diversity creates innovation, productivity and a new atmosphere. When people work as a team, they can reduce their weaknesses and improve their strengths in the workplace.…

    • 401 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Globalization a modern day way to describe the process in which different cultures are able to interact and learn from one another, through different ideas, items and people. Coming together to reconnect humans with the rest of the world, globalization is closely looked at and studied by those who want a clearer understanding of what it takes for people to be able to reconnect with cultures different from there’s. Thomas Loren Friedman, three time Pulitzer Prize winner, and current writer for the New York Times foreign affairs column since 1995, is a famous journalist who took a closer look into Globalization. Covering the topic in his prologue “Globalization: The Super- Story,” from his book Longitudes and Attitudes, Thomas Friedman uses…

    • 1870 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    A school of thought postulates that diversity impacts positively on organizations by increasing their effectiveness and thus increasing their competitive advantage. Others are of the view that diversity is a public relation stunt and has no impact on organizations or at worst impacts negatively on organizations. The purpose of this article is to find out whether diversity results in increased organizational effectiveness and consequently results in competitive advantage. ARGUMENT IN FAVOR OF DIVERSITY An organization’s strategy for growth, such as expansion into new markets and mergers and acquisitions could be enhanced by diversity and inclusion.…

    • 1380 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    GMC created the first trucks ever in the automotive business. GMC’s Yukon Denali truck is their top of line luxury SUV. The dynamic 2015 GMC ad features business men that match the style of the professional looking black trucks. With this commercial, the GMC brand targets young professional men. GMC chose to give the setting a stunning look.…

    • 560 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    The Dark Ages

    • 1561 Words
    • 7 Pages

    Throughout the history of the human civilization historians have been able to develop labels for the different historical ages by the important events which occurred within each of them For example, the Dark Ages is a reference to the historical period within Europe in which there was a deterioration of the economic and social life. The deterioration was partly due to the degeneration of the Roman Empire. Each age can be labeled by the protruding theme which may identify the way which life was for those living in those ages. Although the 21st century is still a growing, changing times there are different characteristics that may help interpret the themes for the age. Subsequently, the manner in which an age is interpreted also influence the…

    • 1561 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    As you can imagine television advertisements are the number one business of making money. But today we 're going to talk about two Geico commercials. Geico is an auto insurance company that offers you 15% off in 15 minutes on car insurance. I think Geico just says that so that people can call or go to their website to get a quote. 15% off in 15 minutes is not guaranteed; it is a risk Geico takes to make money.…

    • 777 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    More and more immigrants are traveling to America each year in search of the “American Dream”. Most of those immigrants already know English. In order for American students to stand out, they need to learn another language to make them look more complex between other competitors, which lowers the competition and gives them different…

    • 1794 Words
    • 8 Pages
    Improved Essays
  • Great Essays

    The downfall for many organizations is the incompetence to be able to understand the differences between cultures and wanting to promote a cross-cultural program. To promote interaction between different cultures has its advantages but takes a great amount of time and research (Barker). Not having a cross-cultural understanding will inhibit companies from being able to compete with their competition due to being unaware of other cultural differences around the world. Cross-cultural communication is no longer an option to choose to participate in companies to communicate with other individuals it is now a requirement for companies to create a program to diversify its employees to stay above the competition (Zofi).…

    • 1914 Words
    • 8 Pages
    Great Essays
  • Great Essays

    When students are forced to learn in any language outside their native…

    • 1303 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    According to Campbell, MacKinnon & Stevens (2010), technology and various forms of electronic communication have broken communication barriers, compressing both time and space. Global citizens are now capable of instantaneous global communication through handheld electronic devices and computer technology. The advent of globalization has both helped and hindered society. In an effort to better understand the effects of globalization, scholars approach the study of globalization from both interdisciplinary and multidisciplinary approaches (Cummings, et al., 2010).…

    • 1090 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Globalization and human relations go hand in hand. What does that mean exactly? Globalization affects human relations, as human relations affects globalization. During my research, I have found that globalization involves communication and the cooperation of people around the world. Globalization and human relations coincide with one another because without having the ability to work together, nations could not advance.…

    • 1693 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Globalization and its impacts on Culture Globalization is the interaction between people, companies and government of different nations. Globalization focuses on changes which occurred in economic and political affairs. Globalization also have significant impact on local cultures and values. The effects of globalization on local cultures have received less intention due to the fact that the issue of local culture is more confusing and sensitive.…

    • 999 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Globalisation shapes our lives nowadays. However, the definition of the concept of ‘globalisation’ is not indisputable. As Pieterse (2009) suggested, ‘globalisation invites more controversies than consensus’. (Pieterse, 2009, pp.8) Some even mix globalisation up with Westernisation and Americanisation.…

    • 1413 Words
    • 6 Pages
    Great Essays