Electronic patient records have proved to be more reliable and efficient compared to hand written records. Nowadays, some hospitals’ are trying to advance themselves further; for instance, they have introduced bar codes on hospital bracelets, but due to poor marketing skills, they aren’t getting as many patients as they should. Marijean Lauzier, President and CEO of the Racepoint Group, claims that there are so many medicines to choose from these days when compared to the ones manufactured a few years back, that there is a “core need for brand building” now. The exuberant increase in same type of medicinal products has succeeded in creating a financial burden on the healthcare system. Hence, it has become extremely important for the marketing sector to study and market the best product to the hospitals so that the finances are used efficiently into the correct medicinal
Electronic patient records have proved to be more reliable and efficient compared to hand written records. Nowadays, some hospitals’ are trying to advance themselves further; for instance, they have introduced bar codes on hospital bracelets, but due to poor marketing skills, they aren’t getting as many patients as they should. Marijean Lauzier, President and CEO of the Racepoint Group, claims that there are so many medicines to choose from these days when compared to the ones manufactured a few years back, that there is a “core need for brand building” now. The exuberant increase in same type of medicinal products has succeeded in creating a financial burden on the healthcare system. Hence, it has become extremely important for the marketing sector to study and market the best product to the hospitals so that the finances are used efficiently into the correct medicinal