Validity refers on determining whether the researcher is truly measuring what was intended to measure or how truthful the findings are, and it involves that the instrument used for the comparison is reliable to guarantee the quality of the study. Validity can be divided into two sub-groups. The Internal refers to the …show more content…
Environment – The environment is one of the key factors that are needed for the crop to develop, if the environment of production is adequate the plant will provide good yield and quality in the raw materials.
Place of production – In previous experience the company has dealt with different cultures and nations around the world, for this reason the research must consider social research because there are some factors that are determinant to select a country or supplier that may affect the way that the company does business. For instance, corruption is a social issue that has delayed operations and waste of resources.
Price – This factor refers to the cost to produce the crop. The factor price at the same time depends of many other variables present in the production, for example: The cost of production of sweet potato or carrot cannot be compared to the cost of currants. During the production other internal and external factors are influencing the final price of the