Young and Crane, (1992) maintain that women’s portrayal in advertisements is unrealistic. The survey research conducted in order to determine whether or not women’s objectification as sex symbols in advertisement had an effect on the female populace of US was a replica of another study conducted in 1979. 150 female participants were chosen using random sampling. The results indicated that in US over 75 per cent believed advertising does not show women as they really are, compared to 60 per cent in the US study. 80 per cent of respondents in this study agreed with this statement. About 30 per cent of respondents indicated that they would stop buying a product if it used advertisements which were offensive to women, while over 50 per cent said
