For example, let’s look at organic whole milk from the Whole Foods. The first fact that caches attention is the expiration date. It is a well-known fact that raw milk must be used during the period of 4-5 day, no more. As we can see the expiration date of organic milk in the store is more than a month. To extend a shelf life of milk it goes through processing called pasteurization and homogenization. During pasteurization, milk is heated to kill bacteria. Homogenization breaks down fat molecules in milk. The purpose of processing is extending shelf life of the product, but at the same time it reduces the product’s nutritional value. The next important things are the ingredients of organic milk. The label …show more content…
Even though this can seem a logical solution to the problem, things are not that easy. It is hard to identify if the products in farmers market came from a farm and the seller-farmer grew them, or they came from a wholesale store and represented as farm products. The next issue with the farmers market is the use of pesticides. In the article Eat Food: Food Defined Michael Pollan advises to ask the farmer at the market how they deal with pests and fertility. Again, there is no guarantee that the farmer-seller is not going to lie. It is most likely that the farmer will state that hasn’t used any chemical, to sell his products. Thus, since there is no control on farmers markets, it is very hard to recognize the real quality of products for that reason many people avoid buying from farmers