Independence Mall Analysis

Malls are purposely setup to encourage consumers to buy more than they originally planned. This past weekend, I visited the Independence Center. It is definitely the biggest shopping place in Independence. At Independence Center they make all their stores very accessible. They are many entrances, such as through Macy’s, Dillard 's, Sears, and through the front entrance. The stores are also very publicized. I parked outside of the entrance to Macy’s. You walk into the purse section. My mind was flooded with brands like Michael Kors, Coach, etc. They had tons of signs advertising sales and different deals. As I managed to walk past without buying anything, I passed the shoes. I scanned the section, but didn’t risk getting too close to see anything …show more content…
So for example, Americans tend to keep to the right when strolling on the sidewalks or in the malls. This is why in well-designed places you’ll find the more popular stores and restaurants on the right side. I found this very amusing. In Independence Center, there are stores on all sides of the mall, but down in the Food Court, there are six fast food options on the right side, but only one on the left. You would think one restaurant being alone would stand out more, but this strategic placement actually is a trap for convenience. Why walk across the food court when I enjoy Panda Express or Taco Bell and it 's right here? It is a proven fact that people are willing to pay the extra money if the product is of higher quality or it is more …show more content…
So, just like he did, I tried to watch if people did that. Not only did I notice almost every person I watched did it, but I caught myself doing it a few times. Tables also play a big role. It is shown the people are more likely to pick up a clothing item if it’s on the table rather than hanging on a rack. We are accustomed to picking up our food off tables so it’s like second nature to us. Also, it is much easier to fold a shirt and put it back on a table than to take it off the hanger, put it back on, and then hang it up in a tight squeeze of a bunch of shirts. Also, which shirt is more visible? The one that is tucked between thirty shirts on a rack in the corner or the shirt sitting on a tall stack of identical shirts on a table? According to “Dead Malls of America” no new malls have been built in the United States in the last five years. This is because every time a new mall is built, an old one usually closes. Every 72 hours, somewhere in the world, a new mall is