The baker street dental practice is a private practice owned by Dr Samir Boulis. This practice is opened 24/7. It is based on Central London in Baker Street. This clinic offers all types of dentistry that people needs, such as emergency, general, cosmetic, specialists for all people. Because of the 24/7 this clinic is very flexible to the customers so that they have the large market share.
Introduction
In baker street dental clinic now they have doing marketing like they are offering lots of free consultation and if they go for the treatment they will give the free whitening at the end of the session. And if people want to just go for the whitening they have the special offers in whitening like buy one get one free. Now they are also doing the 0% interest free finance if the patient goes for the …show more content…
In our dental website we have the website which attract the customer such as same day treatment, pain free treatment, specialise in nervous patient, and walk in facilities etc.
Development of marketing concept:
According to B. C. Hiram and D.Bill (1997) The marketing concept sparked the interest of the business executives and marketing educators when introduce as a pioneering idea some 20m years ago. The doctrine has science influenced and thinking of businessmen has changed the direction of marketing education. The author report that the result of a survey design to measure current attitude of executives towards the marketing concepts, its operational adequacy and its contributions to business and to consumers. In today’s world the business think that the customers are the king of the business. The business have to orientate their marketing around so that the business can recognise when the marketing strategy is orientated around something others then customers. Such