Two successful cases involving companies dealing with crisis situations involved Denny’s and Dominoes. Both situations could have turned out devastating for the companies but because of the right moves of crisis management, the company's succeeded. The case involving Denny’s started in the nineties with racism being the situation they got involved in. The situation got heavier in 1994 when a lawsuit was filed against them for discrimination. Following the suit, Denny’s crisis management made a swift move in favor of minorities by hiring a black-owned company to run numerous franchises and help to have more minority-owned franchises. The move would work in Denny’s favor and has now become an award winner in diversity employment. The other case
