These individuals are so passionate about denim that it’s constantly on their mind (hence the name) and a part of their daily routine - whether it is in the form of wearing the same denim for months on end and/or having a heavier involvement in the denim community”.
So, now you may have a better understanding of what fade, ounce and whiskers are and even had a look at your own jeans - raw or not - and seen some personality traits peeking out. But you also know that a love of denim is nowhere enough to be considered a denim head. There is a strong sense of their love for denim and their family that connects them throughout different cities all over the world, from Japan to Los Angeles to Amsterdam. The Internet has really been a major factor in creating this community and denim heads are actively, and genially, discussing and sharing their passion on different online forums and platforms, as well as offline events. Their discussions range from raw denim and the nuances of giving it a personality; the art of not washing them, fadeouts, and the turn-ups, to collections of pocket knifes or watches. They are easily identified on the pictures they share, clad in at least one denim garment, they appear confident while looking just a little bit like a they belong in the