He gives you his own insight on this situation by giving an anecdote from his own life. He explains that he had purchased very expensive coffee beans, called luwak coffee, from a coffee company in Atlanta. Luwak coffee has a rather disturbing way of being fermented, and he and discovers it “tastes like somebody washed a dead cat in it,” ultimately proving his point that consumers will products simply because they’re expensive. This establishes ethos while …show more content…
This lets the reader hear the author’s voice, and make it sound similar to conversation between two people. This can attract people to read his work because he uses this to make it seem like he is speaking directly to the reader in a way that the reader can understand and thoroughly enjoy. A great example of this would be ‘“We want to strike the lattespressacino people with our carry-on bags and scream “GET OUT OF OUR WAY, YOU TREND GEEKS, AND LET US HAVE OUR COFFEE!” “’ Using words used such as “lattespessacino” or “TREND GEEKS” keep the reader focused, well entertained, and likely able to relate to the author. Informal diction, hyperboles and an anecdote, give some of the humorous aspects to the story and allows Barry is able to connect to his audience. These techniques not only keep the reader interested in what Barry has to say, they also make his story relatable to